Infinite Analytics
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  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • Your Ecommerce is now backed by data science. Know thy customer!

    Conversational search and recommendations is one of the go-to AI tool for e-commerce as it tops conventional search and recommendation by allowing greater interaction between the user and the system. The system gets to engage in a natural dialogue with your customer directly and understand his or her needs better by asking a series of […]

    January 4, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020

  • JCB and La Folie customers are very similar

    There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire […]

    September 7, 2020

  • The Folly of Football Prediction

    This article appeared in the DailyO, on Thursday, 14th June, 2018 http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions that are more accurate than […]

    June 17, 2018

  • Been there, done that. Amazon doesn’t get it, OK?

    Let’s face it, ads on the net suck. How many times has Amazon suggested you to buy the very product you bought five minutes back? Ever bought a product from an app and Facebook keeps haunting your timeline with the ads for the same till eternity? It’s one thing to stalk online presence, but then […]

    May 19, 2017

  • Mary Meeker’s “State of the Web” Report & Infinite Analytics

    Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from […]

    June 21, 2016

  • Coca Cola leads the way in brand affinities amongst global brands in India!

    Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]

    January 31, 2014

  • People who support Salman Khan’s “Being Human” are more likely to support social causes.

    Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes […]

    December 4, 2013

  • BJP slightly ahead of the Congress!

    Continuing our series of analyzing fans of Sachin Tendulkar, we now look at how Sachin’s fans are inclined politically. BJP is slightly ahead of the Congress, when it comes to winning the hearts of Sachin’s fans. Although, the close contest shows us that Sachin’s appeal cuts across party lines. We used a binary classifier to […]

    November 27, 2013

  • Pepsi scores over Coca Cola!

    Yes, you read it right. Pepsi beats Coca-Cola hands down – when it comes to Sachin Tendulkar’s fans. Sachin Tendulkar, one of the greatest sporting icons out of India, retired last week, amidst great fanfare, and a highly emotional farewell. This got us to do a quick analysis on Sachin Tendulkar’s fans. Having processed over […]

    November 22, 2013