Infinite Analytics
  • We help you reach your customers who convert

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  • No more wastage of media resources

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  • We make Data Talk

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  • Data is the new water

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Our Products

Our Products

Customer Acquisition

We are enabling customer profiling followed by customer targeting using the best datasets which are mined by our Human Augmented AI engine.

We help you choose your chosen one.

Customer Engagement

All digital activity starts by search and in case you want to decide on your next purchase or the next holiday,we make it all simpler with our Search and Recommendation AI Engines.

AI Engine

AI Engine

Infinite analytics is an AI platform that helps brands to acquire customers by targeting the right audience on the right digital platform. We connect the physical world to the digital world.

Those who like jaden smith also like Raj Kumar Rao

Iman Shumpert’s fan base (800k fans) will bring in the next fan of NBA India and not Michael Jordan’s (26.6 million).

Their love for samosa and gulab jamun is a better way to make
international students interested in studying in India.

Reach your customer
Optimise Media Spends
Make your Data talk
About us

About us

About Our Team

Infinite Analytics is a Cambridge, Massachusetts and Mumbai, India based company.  We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of becoming the premiere artificial intelligence and personalization engine in the eCommerce search and recommendation space.  Since our founding in 2012, Infinite Analytics has built a great reputation in the marketplace and we continue to create innovative solutions that are changing the way that people search on retail websites. We are determined to help our retail partners achieve success by introducing concepts like Social Influencer Search which brings STYLE and TASTE into consumer search.  We are excited to work with your company to create a new paradigm in search and to integrate our lookalike and merchandising solutions into your mix.

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.
Email – akash.bhatia@infiniteanalytics.com

Purushotham Botla

Co-founder and CTO

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.
Email – puru.botla@infiniteanalytics.com

Sir Tim Berners-Lee

Inventor
World Wide Web

Mr. Ratan Tata

Chairman Emeritus
Tata Sons

Brian Bedol

Founder, Investor
Sportsrocket, MTV

Deb Roy

Executive Director
MIT Media Lab
Clients

Clients

Case Studies

Objective
Increase ROI of digital media spends by 5x

Approach
Analyzed user data from the web and social networks on sleep patterns through the IA platform to identify the right audiences for the digital campaigns

Impact
Increased ROI to 39x within 3 months

Objective
Decrease CAC (Cost Per Subscriber) by 20%

Approach
Analyzed user data from the web, social networks and mobile data through the IA platform to identify target audiences for this bike sharing app

Impact
Decreased CAC by 70% within one month

Objective
Increase online sales of Huggies Diapers on Lazada in Philippines

Approach
Analyzed data of consumers of baby-care products and newly minted parents in Philippines to find behavioral insights

Impact
Increased conversions by ~600% and reduction in CAC by 48%

Objective
Build an engaged subscriber base of 100K in 2 months

Approach
Evaluated media content, mined and analyzed relevant data. Created sharp TGs based on psychographic insights and media consumption habits

Impact
Hit target in 45 days at half the cost with 200% higher view rates. Doubled views to subscriber ratio, which lead to driving organic traction

Objective
Increase # of international applicants from 1300 to 5000 within 3 weeks

Approach
Analyzed data across web, social networks and global mobile data to identify behavior of students looking to study in India, and built target audiences

Impact
Increased # of applicants to 7000 within 3 weeks, leading to a $10mm increase in revenues for the Govt. of India

Objective
Increase online sales for mobile broadband category

Approach
Analyzed data from direct competitors in the region. We were able to generate archetypal profiles based on real world activities and media affinities

Impact
Reduced CAC by 75% with a 2X increase in orders and revenue

Objective
Reduce CPV for digital campaigns for Pregakem

Approach
Analyzed data of newly minted parents, built lookalike models for pregnant women and find behavioral insights to precisely target them

Impact
India Achieved cost per acquisition for the new OTT subscriptions at 75% lower than the target set by client

Objective
Reduce CPV for digital campaigns for Pregakem

Approach
Analyzed data of newly minted parents, built lookalike models for pregnant women and find behavioral insights to precisely target them

Impact
Reduced CPV by over 70% within one month

Objective
Increase fan engagement by 15% in Saudi Arabia for new version of Coca Cola

Approach
Sourced data from multiple sources for Saudi Arabia, and analyzed for unseen patterns in the IA platform

Impact
Increase fan engagement by 30% within 3 weeks

Objective
Reduce CAC by 15% in a 2 month pilot

Approach
Analyzed user data from the web and social networks on sleep patterns through the IA platform to identify the right audiences for the digital campaigns

Impact
Decreased CAC by over 30% within the first month

Objective
Decrease CAC (cost per subscription) by 50%

Approach
Analyzed the data of consumers of various shows of Alt Balaji, including affinity to various genres, scripts, storylines to define target segments

Impact
CAC decreased by over 70% within a span of 1 month

Objective
Create brand awareness and maximize reach across digital platforms linear TV shows

Approach
Analyzed content of each show and cross-sectioned it with TV data to find behavioral insights about potential viewers

Impact
Precisely targeted 52M potential viewers in 20 days at 1/3rd the cost, increased reach by 3X and engagement by 2X for the same media spends

Objective
Drive engagement and awareness for Epic after it was rebranded from a GEC to an infotainment channel

Approach
Analyzed content across categories such as travel, sports, mythology and food to understand consumption patterns of users. We were able to identify behavioral predictors about potential viewers of EPIC TV’s new shows

Impact
Being a digital-focused marketing plan, increased engagement by 334% to drive up ratings from 1.5 to 4.2

Objective
Increase conversions (walk-ins into the clinic), decrease CAC by 20% increase Average Order Value within stores

Approach
Analyzed data across web, social networks and global mobile data to identify behavior of people looking to get skin and hair treatment, and built target audiences

Impact
Decreased CAC by 35%, increased conversions by over 200% and increased AOV by 150% within 2 months

Objective
Reduce Cost Per Install globally for the new OTT app

Approach
Analyzed documentary content across categories such as travel, sports, mythology and food to understand consumption patterns of users

Impact
Drove Cost per Install to as low as INR 18 within 1 month

Testimonials

Testimonials

 IA’s Semantic Search completely blew us away. It was able to respond with relevant results for obscure user queries that our previous search engine couldn’t handle. Within two months it was clear we had to switch. We saw a huge jump in online sales. We now worry about having to fulfill the orders (a good problem to have).

-VP, E-commerce,
High Street Retailer, NYC

The results have been outstanding – consistently driving conversions and customer engagement. We are now looking to enhance the personalization of our users.

-Kashyap Mehta
E-commerce, Croma Retail

“IA is a pioneer with its data enrichment tech and AI platform… these are the folks that have been able to build a plug and play model that is disrupting the media agencies

-Gina Sim
APAC Innovation Lab, Kimberly-Clark

“IA is setting the tone for the use of AI in entertainment marketing in India.

-Anand Mahindra
Chairman Mahindra Group
Media

Media

Media

Infinite Analytics is constantly looking for ways to democratize AI for retail.

“The AI enterprise companies you should know”

“The social genome that we create within milliseconds — based on publicly available information..

Infinite Analytics serving  as the analytics tool for a growing roster of global brands such as Airbnb.

Named as a Key Player in the Recommendation Engine 2019 Global Report

Infinite Analytics was able to create a suite of products that allows for better personalization.

“…AI-driven platforms will be essential to ecommerce success. With deep learning..

“The first [IA] system increased advertising ROI threefold, and the second resulted..

Blog

Blog

  • JCB and La Folie customers are very similar

    There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire […]

    September 7, 2020

  • Be a Scrooge for your digital marketing campaigns

    Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!!With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has been […]

    September 6, 2020

  • IA drives 39x ROI for Flo Mattress

    Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium…

    March 11, 2019

Partners

Partners

Partners

Tech Integration

Contact Us

Contact Us

Visit Us

101 Main Street, 15th Floor
Cambridge, MA 02142

A909, The Capital, BKC,
Bandra East, Mumbai 400051, India

Email Us

contactus@infiniteanalytics.com