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one platform x 3 products

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insights that lead to actions moving your consumer marketing from probabilistic to deterministic

When you need data to help guide your business strategy by answering critical questions

Any question you have?

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Intelligent interactions with the consumer and within the enterprise
Personalization engine
Recomendation engine
Semantic search engine
Lead scoring engine
Visual search engine
Optimisation engine

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our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights
convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights
convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

case studies

case-study-bmc-small

how can data help stop the spread of covid-19 in dharavi slum?

COVID-19 infection in dharavi means you don’t just lock down the effected area…

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case-study-bmc-small

how can data help stop the spread of covid-19 in dharavi slum?

COVID-19 infection in dharavi means you don’t just lock down the effected area…

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how can data help us determine where to open the next coffee shop?

when we layered the map of mumbai + our prosperity index + colleges + office hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...

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how can data help us determine where to open the next coffee shop?

when we layered the map of mumbai + our prosperity index + colleges + office hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...

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how can data help the consumer in getting their desired product from our website?

benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine

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how can data help the consumer in getting their desired product from our website?

benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine

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how can data help us understand the reason behind loss making outlets?

move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…

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how can data help us understand the reason behind loss making outlets?

move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…

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how can data reduce our cost of acquiring new subscribers?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

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how can data reduce our cost of acquiring new subscribers?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

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How can data help improve efficiency of our already efficient Facebook Ad campaigns?

we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…

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How can data help improve efficiency of our already efficient Facebook Ad campaigns?

we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…

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how can data help us reduce printing costs without losing revenue?

when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...

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how can data help us reduce printing costs without losing revenue?

when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...

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case-study-bmc-small

how can data help stop the spread of covid in dharavi slum?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

know more

how can data help us determine where to open the next coffee shop?

when we layered the map of mumbai + our prosperity index + colleges + office Hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...

know more

how can data help the consumer in getting their desired product from our website?

benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine

know more

how can data help us understand the reason behind loss making outlets?

move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…

know more

how can data reduce our cost of acquiring new subscribers?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

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how can data help us increase our revenue stream?

we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…

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how can data help us reduce printing costs without losing revenue?

when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...

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testimonials

GEORGE MASON UNIVERSITY

THE CONTACT TRACING BY IA’S PLATFORM SEEMS EVEN BETTER THAN WHAT APPLE AND GOOGLE ARE OFFERING. THIS IS A BIG DEAL.

ALEX TABARROK
APAC INNOVATION LAB

IA IS A PIONEER WITH ITS DATA ENRICHMENT TECH AND AI MODELS…EVOLVES AND OPTIMIZES PERFORMANCE OF ALL APPLICATIONS ACROSS MEDIA SPENDS, SEARCH, RECOMMENDATIONS AND PREDICTIVE ANALYTICS….THEIR PLUG AND PLAY MODEL IS DISRUPTING MEDIA AGENCIES

GINA SIM, KIMBERLY CLARK
FLO MATTRESS

IA DELIVERED A WHOPPING 39X ROAS FOR US. NO DIGITAL AGENCY CAN PROVIDE THIS (UNLESS BACKED BY AN AI PLATFORM LIKE IA’S)

KSHITIJ RIHAL. CO-FOUNDER
CHAIRMAN MAHINDRA GROUP

WITH THE HELP OF MIT STARTUP INFINITE ANALYTICS, EPICTV IS SETTING THE TONE FOR THE USE OF AI IN ENTERTAINMENT MARKETING IN INDIA

ANAND MAHINDRA

our clients

partnerships

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story of data

Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC

Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of
July 28, 2022
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How TATA Motors used AI to reduce CAC by 75%

Did you know, players in the Automotive sector can use AI for improvised sales by connecting sales to marketing data sets which were used earlier? AI can be deployed to
June 20, 2022
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How AI Has Helped Food Delivery Cos Reach Greater Heights

Food delivery companies all over the world are using AI to reach greater heights. The same is true about apps such as Zomato, Dunzo, Borzo etc in India. If you
June 4, 2022
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Online Grocery Retailers Ride The AI Wave for Customer Acquisition

As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about grocery retailers who are trying to strengthen
May 31, 2022
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Why Hoteliers and Travel Entrepreneurs Must Automate Dynamic Pricing

Hoteliers typically resort to dynamic pricing (changing the price of rooms as per changing market conditions) twice or thrice a year. Hilton has been practising dynamic pricing since as far
May 21, 2022
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How Starbucks Is Winning Customers Using Big Data

Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 
May 19, 2022
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Using Travel Customer’s Data To Help Extend Better Services

A travel consumer’s journey begins from the time they dream of going on a holiday. Their dream is ‘augmented’ when the hospitality sector promotes their brands on social media with
May 3, 2022
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Customer Acquisition in Gaming: How AI is Helpful

The gaming industry is all about the number of ‘active users’ without whom the companies would come crumbling down. To prevent a mobile game from being a flop show, players
April 28, 2022
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How AI helps Travel Marketers in Customer Acquisition

AI enables personalized marketing tailored to the needs of individual customers. Helping marketers in the travel industry overcome their challenges of catering to personalized product recommendations as well as information
April 26, 2022
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Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC

Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of
July 28, 2022
know more

How TATA Motors used AI to reduce CAC by 75%

Did you know, players in the Automotive sector can use AI for improvised sales by connecting sales to marketing data sets which were used earlier? AI can be deployed to
June 20, 2022
know more

How AI Has Helped Food Delivery Cos Reach Greater Heights

Food delivery companies all over the world are using AI to reach greater heights. The same is true about apps such as Zomato, Dunzo, Borzo etc in India. If you
June 4, 2022
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A little bit about us

Infinite Analytics is a Cambridge, massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of helping businesses use data and AI to solve problems.

Since our founding in 2012, at Infinite Analytics we continue to create innovative solutions that are changing the way that businesses use AI and Data Science. We would be happy to take on your business challenge and show you how our platform sherlock.ai can help you.

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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

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rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

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pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

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Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

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deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

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Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

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Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.

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