Artificial Intelligence & Machine Learning Expertise from MIT

Seamless Implementation Into Any Technology Stack

Proprietary AI-powered Learning Algorithm Delivering Personalization at Scale.

Our Entire Product Line Creates a Customer Lifecycle Solution that Spans From Customer Outreach Through Search and Purchase

Deep Expertise in Image Recognition and Attribution

Innovative Thought Around Future Search Methodologies and Technologies


This is Human Augmented Machine Learning, the next generation of AI for E-commerce.

Customer Acquisition

    • Rich insights about customers from unseen patterns in diverse datasets.
    • No PII required.
    • IA’s proprietary consumer insights predict spending potential, brand affinities, media habits among other consumer behaviors .
    • IA runs your digital marketing campaigns to provide a greater than 300% increase in conversions over your existing marketing campaigns.

Contact Us

Marketing Automation

    • A robust marketing automation engine that manages all aspects of a retailers digital marketing strategy
    • Provides the retailer with the ability to monitor a customer campaign all the way through the customer’s website activity
    • Produces automated and customized reporting for all marketing activity

Learn More

Search and
Recommendation Engine

    • Utilizing the latest features including natural language search, semantic search, phonetic spelling, multi-faceted string search, auto-completion, implicit signals and more to produce quality search and recommendation results
    • Personalization of search utilizing proprietary analytics algorithm to uncover and adjust for customer signals.  Our search solution learns over time by forming an understanding of the world around it and refining it with new inputs from observations and explicit feedback from users.

Contact Us

Competitive Product
Comparison Engine

    • Providing a direct comparison between a retail clients product catalog and the product catalog of their main competitors.
    • Provides key analytics about your competitors products versus yours including product pricing comparisons, out of stock products, trending products, product discontinuation, product additions, and much more.

Contact Us

Social Influencer
Search Engine

    • Inserting the idea of Style and Taste into search.  Providing retailers with search tools that enables comparisons between the style of your customer’s favorite social influencers and your own product catalog.  
    • Utilizing our Image Capture and Attribution Engine to provide precise product comparisons.
    • Comprehensive campaign management and tracking tools allows the retailer to track the most popular Social Influencers and their impact on the retailers sales.

Contact Us

Lookalike Engine

    • Lookalike audiences are based upon a group of user’s likes and activities on social networks.  That information, coupled with the IA proprietary algorithm, offers a powerful combination of segmentation, targeting, campaign execution and optimization.
    • Signals are extracted from data to predict consumer behavior, spending potential, brand affinity, and media habits.
    • Look-alike segmentation is integrated in your marketing campaigns and tracked through the customer’s journey on your eCommerce site.

Learn More

About Our Team

Infinite Analytics is a Cambridge, Massachusetts and Mumbai, India based company.  We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of becoming the premiere artificial intelligence and personalization engine in the eCommerce search and recommendation space.  Since our founding in 2012, Infinite Analytics has built a great reputation in the marketplace and we continue to create innovative solutions that are changing the way that people search on retail websites. We are determined to help our retail partners achieve success by introducing concepts like Social Influencer Search which brings STYLE and TASTE into consumer search.  We are excited to work with your company to create a new paradigm in search and to integrate our lookalike and merchandising solutions into your mix.

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.
Email –

Purushotham Botla

Co-founder and CTO

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

Email –

In The News

See what people are saying about Infinite Analytics

Infinite Analytics was able to create a suite of products that allows for better personalization.

Infinite Analytics is constantly looking for ways to democratize AI for retail.

Infinite Analytics serving  as the analytics tool for a growing roster of global brands such as Airbnb.

“The social genome that we create within milliseconds — based on publicly available information..

“…AI-driven platforms will be essential to ecommerce success. With deep learning..

“The first [IA] system increased advertising ROI threefold, and the second resulted..

“The AI enterprise companies you should know”

Named as a Key Player in the Recommendation Engine 2019 Global Report


  • “ The results have been outstanding – consistently driving conversions and customer engagement. We are now looking to enhance the personalization of our users.

    Kashyap Mehta
    E-commerce, Croma Retail
  • ” IA’s Semantic Search completely blew us away. It was able to respond with relevant results for obscure user queries that our previous search engine couldn’t handle. Within two months it was clear we had to switch. We saw a huge jump in online sales. We now worry about having to fulfill the orders (a good problem to have).

    VP, E-commerce, High Street Retailer, NYC
  • “IA is a pioneer with its data enrichment tech and AI platform… these are the folks that have been able to build a plug and play model that is disrupting the media agencies

    Gina Sim
    APAC Innovation Lab, Kimberly-Clark
  • “IA is setting the tone for the use of AI in entertainment marketing in India.

    Anand Mahindra
    Chairman Mahindra Group
  • “IA not only delivered on extremely competitive metrics but also proactively optimized the campaign with their razor-sharp insights on a daily basis. Our ongoing partnership is is further testament of our faith in their strong capabilities and substance.

    Isaac John
    Director, Discovery Communications
  • “IA’s platform delivered 39x ROI for our digital media spends. That ROI is insane! Especially when campaigns are scaled up! We are only glad to be partners with IA in our journey to acquire customers efficiently using their AI platform to segment and reach out to our ideal customers online.”

    Kshitij Rahal
    Co-founder, Flo Mattress
Contact us