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one platform x 3 products

insights that lead to actions moving your consumer marketing from probabilistic to deterministic

When you need data to help guide your business strategy by answering critical questions

Any question you have?

Intelligent interactions with the consumer and within the enterprise
Personalization engine
Recomendation engine
Semantic search engine
Lead scoring engine
Visual search engine
Optimisation engine

our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights

convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights

convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

case studies

testimonials

our clients

partnerships

story of data

6 Consumer behavior secrets across people visiting branded F&B chains

Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
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7 mind-boggling insights from Consumer Electronics Store footfalls

What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like? Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
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Gold: Dhanteras Dhamaka leading to 125% footfall surge

Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA! Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
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A little bit about us

Infinite Analytics is a Cambridge, massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of helping businesses use data and AI to solve problems.

Since our founding in 2012, at Infinite Analytics we continue to create innovative solutions that are changing the way that businesses use AI and Data Science. We would be happy to take on your business challenge and show you how our platform sherlock.ai can help you.

wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.