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We help you reach your customers who convert
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No more wastage of media resources
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We make Data Talk
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Data is the new water
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Can Data Science be used for Vaccine Distribution – Check our latest blog
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Our Products
Our Products
Customer Acquisition
We are enabling customer profiling followed by customer targeting using the best datasets which are mined by our Human Augmented AI engine.
We help you choose your chosen one.
Customer Engagement
All digital activity starts by search and in case you want to decide on your next purchase or the next holiday,we make it all simpler with our Search and Recommendation AI Engines.
AI Engine
AI Engine
Infinite analytics is an AI platform that helps brands to acquire customers by targeting the right audience on the right digital platform. We connect the physical world to the digital world.
Iman Shumpert’s fan base (800k fans) will bring in the next fan of NBA India and not Michael Jordan’s (26.6 million).
Their love for samosa and gulab jamun is a better way to make
international students interested in studying in India.
Reach your customer
Optimise Media Spends
Make your Data talk
About us
About us
About Our Team
Infinite Analytics is a Cambridge, Massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of becoming the premiere artificial intelligence and personalization engine in the eCommerce search and recommendation space. Since our founding in 2012, Infinite Analytics has built a great reputation in the marketplace and we continue to create innovative solutions that are changing the way that companies use AI and Data Science. We are data hogs We are excited to work with your company to create a new paradigm in using data science and artificial intelligence to find your next customer.
Akash Bhatia
Co-Founder and CEO
Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.
Email – akash.bhatia@infiniteanalytics.com
Purushotham Botla
Co-founder and CTO
Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.
Email – puru.botla@infiniteanalytics.com
Mr. Ratan Tata
Chairman Emeritus
Tata Sons
Brian Bedol
Founder, Investor
Sportsrocket, MTV
Deb Roy
Executive Director
MIT Media Lab
Clients
Clients
Case Studies
Objective
Increase ROI of digital media spends by 5x
Approach
Analyzed user data from the web and social networks on sleep patterns through the IA platform to identify the right audiences for the digital campaigns
Impact
Increased ROI to 39x within 3 months
Objective
Decrease CAC (Cost Per Subscriber) by 20%
Approach
Analyzed user data from the web, social networks and mobile data through the IA platform to identify target audiences for this bike sharing app
Impact
Decreased CAC by 70% within one month
Objective
Increase online sales of Huggies Diapers on Lazada in Philippines
Approach
Analyzed data of consumers of baby-care products and newly minted parents in Philippines to find behavioral insights
Impact
Increased conversions by ~600% and reduction in CAC by 48%
Objective
Build an engaged subscriber base of 100K in 2 months
Approach
Evaluated media content, mined and analyzed relevant data. Created sharp TGs based on psychographic insights and media consumption habits
Impact
Hit target in 45 days at half the cost with 200% higher view rates. Doubled views to subscriber ratio, which lead to driving organic traction
Objective
Increase # of international applicants from 1300 to 5000 within 3 weeks
Approach
Analyzed data across web, social networks and global mobile data to identify behavior of students looking to study in India, and built target audiences
Impact
Increased # of applicants to 7000 within 3 weeks, leading to a $10mm increase in revenues for the Govt. of India
Objective
Increase online sales for mobile broadband category
Approach
Analyzed data from direct competitors in the region. We were able to generate archetypal profiles based on real world activities and media affinities
Impact
Reduced CAC by 75% with a 2X increase in orders and revenue
Objective
To reduce cost per acquisition (CAC)
Approach
Targetted consumers basis the genre, affinity , scripts and storylines of the shows on the OTT platform.
Impact
India Achieved cost per acquisition for the new OTT subscriptions at 75% lower than the target set by client
Objective
Reduce CPV for digital campaigns for Pregakem
Approach
Analyzed data of newly minted parents, built lookalike models for pregnant women and find behavioral insights to precisely target them
Impact
Reduced CPV by over 70% within one month
Objective
Increase fan engagement by 15% in Saudi Arabia for new version of Coca Cola
Approach
Sourced data from multiple sources for Saudi Arabia, and analyzed for unseen patterns in the IA platform
Impact
Increase fan engagement by 30% within 3 weeks
Objective
Reduce CAC by 15% in a 2 month pilot
Approach
Analyzed user data from the web and social networks on sleep patterns through the IA platform to identify the right audiences for the digital campaigns
Impact
Decreased CAC by over 30% within the first month
Objective
Decrease CAC (cost per subscription) by 50%
Approach
Analyzed the data of consumers of various shows of Alt Balaji, including affinity to various genres, scripts, storylines to define target segments
Impact
CAC decreased by over 70% within a span of 1 month
Objective
Create brand awareness and maximize reach across digital platforms linear TV shows
Approach
Analyzed content of each show and cross-sectioned it with TV data to find behavioral insights about potential viewers
Impact
Precisely targeted 52M potential viewers in 20 days at 1/3rd the cost, increased reach by 3X and engagement by 2X for the same media spends
Objective
Drive engagement and awareness for Epic after it was rebranded from a GEC to an infotainment channel
Approach
Analyzed content across categories such as travel, sports, mythology and food to understand consumption patterns of users. We were able to identify behavioral predictors about potential viewers of EPIC TV’s new shows
Impact
Being a digital-focused marketing plan, increased engagement by 334% to drive up ratings from 1.5 to 4.2
Objective
Increase conversions (walk-ins into the clinic), decrease CAC by 20% increase Average Order Value within stores
Approach
Analyzed data across web, social networks and global mobile data to identify behavior of people looking to get skin and hair treatment, and built target audiences
Impact
Decreased CAC by 35%, increased conversions by over 200% and increased AOV by 150% within 2 months
Objective
Reduce Cost Per Install globally for the new OTT app
Approach
Analyzed documentary content across categories such as travel, sports, mythology and food to understand consumption patterns of users
Impact
Drove Cost per Install to as low as INR 18 within 1 month
Testimonials
Testimonials
IA’s Semantic Search completely blew us away. It was able to respond with relevant results for obscure user queries that our previous search engine couldn’t handle. Within two months it was clear we had to switch. We saw a huge jump in online sales. We now worry about having to fulfill the orders (a good problem to have).
-VP, E-commerce,
High Street Retailer, NYC
The results have been outstanding – consistently driving conversions and customer engagement. We are now looking to enhance the personalization of our users.
-Kashyap Mehta
E-commerce, Croma Retail
“IA is a pioneer with its data enrichment tech and AI platform… these are the folks that have been able to build a plug and play model that is disrupting the media agencies
-Gina Sim
APAC Innovation Lab, Kimberly-Clark
“IA is setting the tone for the use of AI in entertainment marketing in India.
-Anand Mahindra
Chairman Mahindra Group
Media
Media
Media
Infinite Analytics is constantly looking for ways to democratize AI for retail.
“The AI enterprise companies you should know”
“The social genome that we create within milliseconds — based on publicly available information..
Infinite Analytics serving as the analytics tool for a growing roster of global brands such as Airbnb.
Named as a Key Player in the Recommendation Engine 2019 Global Report
Infinite Analytics was able to create a suite of products that allows for better personalization.
“…AI-driven platforms will be essential to ecommerce success. With deep learning..
“The first [IA] system increased advertising ROI threefold, and the second resulted..
Blog
Blog
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Deepfakes and AI: Good and Bad, Two Sides of the Same Coin
Accepting a problem is the first step towards its resolution. Deepfakes may have been developed with non-malicious intent, but the human mind can put any tool to work in two modes: good and bad. The concerns about the misuse of deepfake technology are definitely not dumbfound as was demonstrated by the efforts of actor Jordan […]
March 4, 2021
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The Story of Data with Jeff Jarvis
Jeff Jarvis is a US based journalist, professor, and an investor for over five decades. On his blog, Buzzmachine.com, the NYC insider tracks new media developments. Author of the hugely relevant, eye opening, and thought-provoking book, ‘What Would Google Do?’, Jarvis in his last book, Gutenberg the Geek, debated if Johannes Gutenberg was actually ‘the […]
February 26, 2021
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Four Ways in Which AI can Help Make Mental Healthcare More Accessible
2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]
February 19, 2021
Partners
Partners
Partners
Tech Integration
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