6 Consumer behavior secrets across people visiting branded F&B chains
Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
insights that lead to actions moving your consumer marketing from probabilistic to deterministic
When you need data to help guide your business strategy by answering critical questions
Any question you have?
Intelligent interactions with the consumer and within the enterprise
Personalization engine
Recomendation engine
Semantic search engine
Lead scoring engine
Visual search engine
Optimisation engine
our process
We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…
We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…
Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you
Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified
unseen patterns in data
a million affinities modeled
Deep consumerinsights
convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.
our process
We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…
We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…
Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you
Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified
unseen patterns in data
a million affinities modeled
Deep consumerinsights
convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.
case studies
how can data help stop the spread of covid-19 in dharavi slum?
COVID-19 infection in dharavi means you don’t just lock down the effected area…
how can data help stop the spread of covid-19 in dharavi slum?
COVID-19 infection in dharavi means you don’t just lock down the effected area…
how can data help us determine where to open the next coffee shop?
when we layered the map of mumbai + our prosperity index + colleges + office hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...
how can data help us determine where to open the next coffee shop?
when we layered the map of mumbai + our prosperity index + colleges + office hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...
how can data help the consumer in getting their desired product from our website?
benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine
how can data help the consumer in getting their desired product from our website?
benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine
how can data help us understand the reason behind loss making outlets?
move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…
how can data help us understand the reason behind loss making outlets?
move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…
how can data reduce our cost of acquiring new subscribers?
when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...
how can data reduce our cost of acquiring new subscribers?
when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...
How can data help improve efficiency of our already efficient Facebook Ad campaigns?
we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…
How can data help improve efficiency of our already efficient Facebook Ad campaigns?
we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…
how can data help us reduce printing costs without losing revenue?
when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...
how can data help us reduce printing costs without losing revenue?
when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...
how can data help stop the spread of covid in dharavi slum?
when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...
how can data help us determine where to open the next coffee shop?
when we layered the map of mumbai + our prosperity index + colleges + office Hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...
how can data help the consumer in getting their desired product from our website?
benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine
how can data help us understand the reason behind loss making outlets?
move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…
how can data reduce our cost of acquiring new subscribers?
when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...
how can data help us increase our revenue stream?
we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…
how can data help us reduce printing costs without losing revenue?
when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...
testimonials
GEORGE MASON UNIVERSITY
THE CONTACT TRACING BY IA’S PLATFORM SEEMS EVEN BETTER THAN WHAT APPLE AND GOOGLE ARE OFFERING. THIS IS A BIG DEAL.
ALEX TABARROK
ALEX TABARROK
APAC INNOVATION LAB
IA IS A PIONEER WITH ITS DATA ENRICHMENT TECH AND AI MODELS…EVOLVES AND OPTIMIZES PERFORMANCE OF ALL APPLICATIONS ACROSS MEDIA SPENDS, SEARCH, RECOMMENDATIONS AND PREDICTIVE ANALYTICS….THEIR PLUG AND PLAY MODEL IS DISRUPTING MEDIA AGENCIES
GINA SIM, KIMBERLY CLARK
GINA SIM, KIMBERLY CLARK
FLO MATTRESS
IA DELIVERED A WHOPPING 39X ROAS FOR US. NO DIGITAL AGENCY CAN PROVIDE THIS (UNLESS BACKED BY AN AI PLATFORM LIKE IA’S)
KSHITIJ RIHAL. CO-FOUNDER
KSHITIJ RIHAL. CO-FOUNDER
CHAIRMAN MAHINDRA GROUP
WITH THE HELP OF MIT STARTUP INFINITE ANALYTICS, EPICTV IS SETTING THE TONE FOR THE USE OF AI IN ENTERTAINMENT MARKETING IN INDIA
ANAND MAHINDRA
ANAND MAHINDRA
our clients
partnerships
Previous
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story of data
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
A little bit about us
Infinite Analytics is a Cambridge, massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our
founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of helping businesses use data and AI to solve problems.
Since our founding in 2012, at Infinite Analytics we continue to create innovative solutions that are changing the way that businesses use AI and Data Science. We would be happy to take on your business challenge and show you how our platform sherlock.ai can help you.
