Two Retailers Dominate Office Supply Store Visits in Boston—Here’s What You Need to Know
In Boston, two dominant retailers are leading the charge in office supply store visits, according to Infinite Analytics / Sherlock AI data. While the specific names remain undisclosed, these brands are capturing the majority of foot traffic in a competitive market. As businesses adapt to hybrid work models, the demand for office supplies remains strong, […]
Case Study: Parsi Dairy Farm’s Successful Campaigns with Sherlock AI
Client Parsi Dairy Farm – A provider of high-quality dairy products committed to traditional farming and local sourcing. Background Parsi Dairy Farm aims to enhance its digital presence and drive sales through targeted marketing campaigns. To achieve this, they executed two key initiatives: a WhatsApp Lead Generation Campaign and a Website Conversion Campaign. Campaigns Overview […]
Case Study: Leveraging Sherlock AI for Targeted Consumer Engagement
Background The Company aims to provide innovative health solutions and improve patient outcomes. One of their current projects involves increasing engagement for their smoking cessation product, targeting individuals actively seeking to quit smoking. Challenge Identifying consumers who are looking to quit smoking poses significant challenges: Objectives Solution Sherlock AI employed a multi-faceted approach to tackle […]
Case Study: How Sherlock AI Reduced Tata Motors’ Customer Acquisition Cost by 75%
Client Overview Tata Motors is a global automotive leader known for its cutting-edge vehicles and strong presence in both the commercial and passenger vehicle segments. The company was looking to improve its digital marketing efforts and efficiently target potential customers to drive more conversions. Challenges Tata Motors was using a broad-based, “spray-and-pray” digital marketing strategy, […]
Data To Domination: How to Revolutionize Your Marketing Game Using Multi-Layer Data
In the fast-paced world of marketing, data is king. The ability to gather and analyze customer information has become essential for businesses looking to stay ahead of the competition. But what if I told you there’s a way to take your marketing game to a whole new level? Enter Sherlock AI! Using the ability to […]
From Insights to Innovation: 9 Ways Consumer Data Transforms Business Strategy
In today’s fast-paced digital landscape, Chief Marketing Officers (CMOs) stand at the crossroads of brand strategy and data-driven decision-making. Regardless of whether the company is a global giant or a budding startup, consumer data has become an invaluable resource—equivalent to gold in its worth and influence. Here’s why every business, regardless of size, should make […]
SherlockAI Fine-tunes Audience Targeting, Amplifies Facebook Ad Efficiency
Revamping Facebook Ad Strategy with Behavior-Based Targeting 35-65 year-old demographic broadened to include behavior-based audience segments. A Leading Design Brand, a preferred client of Facebook, sought a more efficient use of their ad spend on the platform. Sherlock AI stepped in with a unique strategy: utilizing 7 diverse data sets, we shifted the brand’s focus […]
SherlockAI Redefines Customer Acquisition Strategy, Cuts CAC by 75%
Transforming OTT Customer Acquisition with Tailored Strategies 75% lower than the target acquisition cost set by client. A leading OTT platform was facing a high customer acquisition cost, higher than the annual subscription revenue. SherlockAI came to their rescue with its unique data blend of app usage data, socio-economic information, social media behavior data, and […]
SherlockAI Pinpoints Ideal Locations for New Coffee Shops
Revolutionizing Store Location Strategy with Advanced Insights When a global coffee brand was considering expanding their footprint in Mumbai, they needed more than just conventional wisdom to make their decision. SherlockAI layered multiple data points, such as the prosperity index, college locations, office hubs, and existing customer behaviors, to identify the ideal spot for the […]
Leveraging AI to Optimize Revenue Per Store for a Major Salon Chain
Boosting Revenue Per Store with Data-Driven Insights In an effort to increase average revenue per store, an international salon chain in Mumbai turned to Sherlock AI. Using a mix of our prosperity index, geo-location data, and average spending power of individuals, Sherlock AI identified underperforming locations to consider for closure. 5 Million Anonymized Users 5 […]