Conversational search and recommendations is one of the go-to AI tool for e-commerce as it tops conventional search and recommendation by allowing greater interaction between the user and the system. The system gets to engage in a natural dialogue with your customer directly and understand his or her needs better by asking a series of […]
January 4, 2021
Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]
April 24, 2017
What is the reason for the hockey stick growth in Social media fans for Michael Kors? We analyzed four luxury brands in India for their social media acceptance and their social media campaigns. The brands were: Louis Vuitton Burberry Gucci Michael Kors What we observed was that Burberry and Gucci had a nearly steady growth […]
April 20, 2014