Pet Owners: Secret Insights of pet parents in India
Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands their consumer behavior. How does Sherlock AI even identify if someone has a pet, you ask? That’s the beauty of it. Sherlock AI can understand thousands of distinct and unique consumer signals from 40+ datasets. It is able to understand exactly what 350 million consumers are doing on a daily basis- right from where they live, what they spend on, what places they visit, their brand affinities, where they work and so much more!
In this particular case, to identify people with pets, Sherlock AI understands people visiting Pet related points of interest- pet shops, pet adoption centers, pet supplies stores, pet daycare, pet grooming centers, veterinarians, dog parks, etc. and understands where these people live, their consumer behavior patterns- where they visit, what do they spend on, etc. Let’s hear Sherlock AI say Woof! Wooof!!
Are people with pets more modern? Are people with pets more ‘chilled-out’? Are there particular region clusters where people with pets typically live?
Let’s see what Sherlock AI has to say about this
- Pet owners spend considerable time towards entertainment & hobbies and keeping themselves occupied! They seem to have higher amount of hobbies than typical consumers
- They visit Electronics entertainment shops, soccer clubs, delis, bowling centers dance studios and other food related places
- It’s interesting to also note that people with pets also are ‘chilled out’, modern based on their frequent visits to breweries, cigar & tobacco shops, gambling centers and other nightlife centric places
- People with pets tend to take frequent road trips. This is clearly evident from the fact that most of them visit multiple toll booths and fueling stations