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Tag: data intelligence

  • How Covid has warranted a next-generation approach to nowcasting

    Instantaneous forecasting can be a great tool for planning, decision-making, and saving lives, especially in the Covid era. Until now nowcasting has been immensely helpful in predicting the weather and managing traffic wherein instant decisions can be taken to plan evacuations or re-route respectively. Precipitation nowcasting, for example, is done using Machine Learning and it […]

    June 10, 2021

  • Are surveys reliable? The big truth from data collected via surveys and how AI can help?

    In the past, businesses often relied on surveys as a means to gather insight into how their customers behave and make decisions. To a large extent, this practice continues with some improvements such as advanced softwares which help develop and design surveys be it mobile surveys, online surveys, or plain old-fashioned paper surveys. Why does […]

    June 4, 2021

  • Growing Relevance of External Data

    For a long time, internal data has been used by companies and organizations to better their products and services. With the onset of the global pandemic, Covid-19, data as we knew it earlier, has been rendered futile. In the absence of help from existing and easily-accessible internal data, organizations had to look at external data […]

    May 27, 2021

  • How Should You Alter Your Marketing Strategy in A Cookie-Less World

    Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]

    February 17, 2021