Archive
Tag: Coca Cola
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How Should You Alter Your Marketing Strategy in A Cookie-Less World
Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]
February 17, 2021
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The Story of Data, with Wasim Basir
Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]
January 14, 2021
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IA drives 39x ROI for Flo Mattress
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Coca Cola leads the way in brand affinities amongst global brands in India!
Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]
January 31, 2014
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Pepsi scores over Coca Cola!
Yes, you read it right. Pepsi beats Coca-Cola hands down – when it comes to Sachin Tendulkar’s fans. Sachin Tendulkar, one of the greatest sporting icons out of India, retired last week, amidst great fanfare, and a highly emotional farewell. This got us to do a quick analysis on Sachin Tendulkar’s fans. Having processed over […]
November 22, 2013