7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands their consumer behavior. How does Sherlock AI even identify if someone has a pet, you ask? That’s the beauty of it. Sherlock AI can understand […]
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech When you know your audience, your audience knows. That car ad on our mobile, that ‘shop from hmonline’ ad on our Instagram account, that ad for a ‘complete blood profile test’ at an esteemed lab, or that ‘preview invite’ for a luxury brand […]
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness As consumers of luxury goods, we love shopping for Kate Spade, Louis Vuitton, Jimmy Choo, and other such bags at malls. What we may not notice is that the ad on our phone for the latest collection of […]
Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC
Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of cars, SUVs, trucks, buses, defense vehicles etc. They saw a whopping 75% reduction in Customer acquisition cost (CAC) upon using Sherlock AI. The client started […]
Online Grocery Retailers Ride The AI Wave for Customer Acquisition
As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about online grocery retailers who are trying to strengthen their relationship with customers using AI and ML. AI uses personalization and other tools to provide better experiences to customers. How are online grocery […]
How Starbucks Is Winning Customers Using Big Data
Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 30,000 plus stores globally, it rakes in above 100 million transactions each week. Jon Francis, Starbucks’ Senior Vice President of enterprise analytics, data science, research […]
Meta Makes Way around Apple’s Data Privacy Move; Releases Ad, Shares Tips
Meta is still coming to terms with the aftermath of Apple’s data privacy move which it rolled out with the iOS 14 update. Losses to the tune of approximately $10 billion in 2022, users cut off from data tracking, and limited sharing of insights with ad customers, are some of the ways Meta has been […]
How beauty brands are leveraging AI for customer acquisition
The global cosmetics market size has been projected to reach $463.5 billion by 2027. How this fast growing industry is leveraging AI is something we all can learn from. Customer acquisition is a big part of revenue generation but even bigger perhaps, is customer retention. L’oreal got its head in the right place with its […]