Archive
Tag: Apple
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It’s an Equal World with Jennifer Jordan
As part of the ongoing interview series kick-started on Women’s Day 2021, Team IA brings you insights of women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Jennifer Jordan, Managing Director at Techstars for Barclays’ New York Accelerator and […]
March 12, 2021
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How Should You Alter Your Marketing Strategy in A Cookie-Less World
Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]
February 17, 2021
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Coca Cola leads the way in brand affinities amongst global brands in India!
Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]
January 31, 2014