Performance Marketing

  • Full Time
  • Mumbai

Website infanatweets Infinite Analytics

Infinite Analytics’ AI platform, Sherlock, is transforming the way businesses gain consumer insights through its powerful knowledge graph. By leveraging the latest advancements in AI and machine learning, our no-code SaaS platform empowers enterprises and SMBs to analyze consumer behavior in both the physical and digital worlds.

With a knowledge graph built from 40+ third-party datasets, Sherlock generates valuable consumer insights along with recommendations on how to grow their business. This eliminates the need for businesses to invest time, labor, and money into building complex data and analytics systems. The easy to use platform enables business users to access and action on these powerful insights without needing a data and data science team to interpret them.

As our platform continuously learns from global customers across various industries, the insights it provides become increasingly refined over time. These insights have already been applied to optimize marketing campaigns, select store locations, and improve marketing strategies across traditional and digital channels for clients in retail, CPG, banking, and auto sectors.

Overall, Sherlock democratizes consumer insights, giving businesses of all sizes the tools they need to make data-driven decisions and grow their businesses.

Job Summary:

We are seeking a highly skilled and motivated Performance Marketing Specialist to manage customer campaigns on the Sherlock marketing platform. The ideal candidate should have extensive experience in digital marketing, especially in managing customer campaigns and utilizing marketing automation tools.

As a Performance Marketing Specialist, you will be responsible for driving customer acquisition and retention through the optimization of campaigns on the Sherlock platform. You will work closely with the marketing team and other stakeholders to develop and execute effective digital marketing strategies that drive results.

Key Responsibilities:

  • Develop and execute effective digital marketing campaigns on the Sherlock platform, including but not limited to PPC, SEO, display, email, and social media.
  • Monitor and optimize campaigns to ensure maximum ROI and profitability.
  • Collaborate with the marketing team and other stakeholders to develop and implement marketing strategies that align with business goals and objectives.
  • Analyze customer data to understand their needs and behavior and create targeted campaigns to increase customer retention and loyalty.
  • Conduct A/B testing to improve campaign performance and implement new ideas for customer acquisition.
  • Continuously evaluate the performance of campaigns, identify areas for improvement and optimize accordingly.
  • Use data-driven insights to make recommendations for strategic decisions and to optimize marketing campaigns.
  • Manage and maintain strong relationships with customers, providing them with timely and high-quality service to drive customer satisfaction.
  • Collaborate with the product team to identify areas for improvement and enhancement of the Sherlock platform.
  • Stay up-to-date with industry trends and best practices in digital marketing and marketing automation.


  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, with a focus on managing customer campaigns.
  • Strong experience in using marketing automation tools(e.g. Sherlock platform).
  • Proven track record of developing and executing successful digital marketing campaigns that drive results.
  • Excellent analytical skills, with the ability to analyze and interpret complex data sets.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Highly organized with excellent project management skills.
  • Self-motivated and able to work independently with minimal supervision.
  • Passionate about digital marketing and staying up-to-date with the latest industry trends and best practices.


  • Competitive base salary, performance-based bonus, and revenue share on generated sales.
  • Stock options.
  • Comprehensive health and dental insurance.
  • A collaborative and dynamic work environment with a focus on innovation and creativity.

Our dedication to customer success, innovative technology, and collaborative team culture have earned us clients from various industries and countries, including some of the world’s leading global brands. If you are a highly motivated and results-driven individual with a passion for digital marketing and using marketing automation tools to drive customer acquisition and retention, we encourage you to apply for this exciting opportunity.

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