Blog

An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the […]

October 30, 2017

Let’s face it, ads on the net suck. How many times has Amazon suggested you to buy the very product you bought five minutes back? Ever bought a product from an app and Facebook keeps haunting your timeline with the ads for the same till eternity? It’s one thing to stalk online presence, but then […]

May 19, 2017

Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]

April 24, 2017

Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth […]

February 8, 2017

Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from […]

June 21, 2016

Context and personalization are very powerful to get the best search results

May 21, 2015

As the Web evolves and data piles up, personalization is crucial. Recommendation systems allow for personalized user experience based on various characteristics. But, it is important to note… One does not simply build a recommendation engine! Recommendation engines are heavy duty data science systems that provide users with a set of products/items based on different […]

July 4, 2014

The 2014 FIFA World Cup in Brazil is upon us – The games begin tonight. We, at Infinite Analytics, thought of contributing to the football madness by analyzing fans of FIFA and football. Having processed over 18 Million users with over 8 Billion data points from across various Social Networks, we had the requisite data […]

June 30, 2014

We ran an analyses of the social media fans of the iconic luxury fashion brand Jimmy Choo across our users in India. Considering that Jimmy Choo has large female fan following, it was not surprising to see their affinity towards love stories such as the American epic film Titanic, A Walk to remember, Anjaana Anjaani, […]

June 30, 2014

The social media popularity of X-Men’s Mystique and leading heroine of ‘The Hunger Games’ film series, Jennifer Lawrence, has a pattern to it! We ran an analyses of the Facebook fans of Academy Award winner Jennifer Lawrence across our users in India; it was interesting to see the obvious correlation between the growth in the […]

April 23, 2014

What is the reason for the hockey stick growth in Social media fans for Michael Kors? We analyzed four luxury brands in India for their social media acceptance and their social media campaigns. The brands were: Louis Vuitton Burberry Gucci Michael Kors What we observed was that Burberry and Gucci had a nearly steady growth […]

April 20, 2014

Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]

January 31, 2014

We all have known quite intuitively that people, who shop online, usually shop during lunch hours, and at work. We decided to validate this with actual data, and not surveys with samples so small that they don’t make any sense. We took real social data of over 3M users and ran our algorithms through their […]

December 9, 2013

Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes […]

December 4, 2013

Continuing our series of analyzing fans of Sachin Tendulkar, we now look at how Sachin’s fans are inclined politically. BJP is slightly ahead of the Congress, when it comes to winning the hearts of Sachin’s fans. Although, the close contest shows us that Sachin’s appeal cuts across party lines. We used a binary classifier to […]

November 27, 2013

Yes, you read it right. Pepsi beats Coca-Cola hands down – when it comes to Sachin Tendulkar’s fans. Sachin Tendulkar, one of the greatest sporting icons out of India, retired last week, amidst great fanfare, and a highly emotional farewell. This got us to do a quick analysis on Sachin Tendulkar’s fans. Having processed over […]

November 22, 2013