Infinite Analytics

News

Blog

full of stuff

  • The Story of Data with Jeff Jarvis

    Jeff Jarvis is a US based journalist, professor, and an investor for over five decades. On his blog, Buzzmachine.com, the NYC insider tracks new media developments. Author of the hugely relevant, eye opening, and thought-provoking book, ‘What Would Google Do?’, Jarvis in his last book, Gutenberg the Geek, debated if Johannes Gutenberg was actually ‘the […]

    February 26, 2021

  • Four Ways in Which AI can Help Make Mental Healthcare More Accessible

    2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]

    February 19, 2021

  • How Should You Alter Your Marketing Strategy in A Cookie-Less World

    Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]

    February 17, 2021

  • Valentines’ Day, Ahoy: The Future of Love With Artificial Intelligence

    Until now, team Infinite Analytics, has told you how AI has been applied in vaccine distribution, healthcare, location-based ad targeting, and customer-experience enhancement among others, but would you believe if we tell you that love is another aspect of human life that is already being revolutionized by AI? It is 2021; and a chance meeting at a book reading club […]

    February 10, 2021

  • The case for and against democratizing artificial intelligence

    Democratizing artificial intelligence means making it accessible to all. This involves providing access to AI tools and data required to build AI systems. Democratizing AI will thus lead to better innovations, more efficient AI systems, and even better engagement. In the current state of affairs, cash-heavy big firms and tech-savvy start-ups are the major users […]

    January 27, 2021

  • What AI ecosystems can learn from hyper-locally focused m-commerce

    In one of our previous blogs we spoke about Top 6 AI Trends To Look Out For in 2021 and how Natural Language Processing (NLP) will be developed to improvise AI-based conversational chat-bots on e-commerce platforms for better customer services to compensate customers for the lack of a sensorial experience. Taking the same thought forward, […]

    January 21, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020

  • Four Ways In Which AI Will Revolutionize Healthcare

    Artificial intelligence is poised to revolutionize the healthcare industry as we know it today.  The team at IA worked with 30 Municipalities across the country on Covid-19 Contact Tracing. We tracked over 14,750 Hotspots continuously, across 23 states in India. We have spoken about how Contact Tracing will continue to be helpful just as in […]

    February 5, 2021

  • AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

    As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

    January 25, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Top 6 AI Trends To Look Out For in 2021: A Marketing Forecast

    The pandemic has placed the AI ‘zodiacs’ in such a favourable position that 2021 will be seen in history as the formative year for the field. In the light of AI being the indispensable future, let us look at the top 6 AI trends to look out for in 2021. Evolving AI for the new […]

    January 8, 2021

  • Your Ecommerce is now backed by data science. Know thy customer!

    Conversational search and recommendations is one of the go-to AI tool for e-commerce as it tops conventional search and recommendation by allowing greater interaction between the user and the system. The system gets to engage in a natural dialogue with your customer directly and understand his or her needs better by asking a series of […]

    January 4, 2021

  • Stepping into the zone of AI-based location targeted ads

    Age-old generic advertisements are fast becoming redundant paving way for smarter digital communication. Smartphone use is currently growing at an annual rate of 8 per cent, with an average of more than 1 million new smartphones coming into use every single day. With data as the key ingredient, digital marketers and brands are riding on […]

    November 26, 2020

  • JCB and La Folie customers are very similar

    There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire […]

    September 7, 2020

  • Be a Scrooge for your digital marketing campaigns

    Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!!With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has been […]

    September 6, 2020

  • IA drives 39x ROI for Flo Mattress

    Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium…

    March 11, 2019

  • The Folly of Football Prediction

    This article appeared in the DailyO, on Thursday, 14th June, 2018 http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions that are more accurate than […]

    June 17, 2018

  • Target the right audience and build momentum for your film!

    With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]

    November 22, 2017