story of data

Blog-listing

Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC

Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of
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How TATA Motors used AI to reduce CAC by 75%

Did you know, players in the Automotive sector can use AI for improvised sales by connecting sales to marketing data sets which were used earlier? AI can be deployed to
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How AI Has Helped Food Delivery Cos Reach Greater Heights

Food delivery companies all over the world are using AI to reach greater heights. The same is true about apps such as Zomato, Dunzo, Borzo etc in India. If you
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Online Grocery Retailers Ride The AI Wave for Customer Acquisition

As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about grocery retailers who are trying to strengthen
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Why Hoteliers and Travel Entrepreneurs Must Automate Dynamic Pricing

Hoteliers typically resort to dynamic pricing (changing the price of rooms as per changing market conditions) twice or thrice a year. Hilton has been practising dynamic pricing since as far
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How Starbucks Is Winning Customers Using Big Data

Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 
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Using Travel Customer’s Data To Help Extend Better Services

A travel consumer’s journey begins from the time they dream of going on a holiday. Their dream is ‘augmented’ when the hospitality sector promotes their brands on social media with
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Customer Acquisition in Gaming: How AI is Helpful

The gaming industry is all about the number of ‘active users’ without whom the companies would come crumbling down. To prevent a mobile game from being a flop show, players
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How AI helps Travel Marketers in Customer Acquisition

AI enables personalized marketing tailored to the needs of individual customers. Helping marketers in the travel industry overcome their challenges of catering to personalized product recommendations as well as information
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How advertisers can get around Facebook Ads Aggregated Event Measurement

The Apple’s iOS 14 updates have made advertisers using events for conversion optimization or call-to-action such as the sales of tickets to a Coke Studio Live concert), to switch to
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Meta Makes Way around Apple’s Data Privacy Move; Releases Ad, Shares Tips

Meta is still coming to terms with the aftermath of Apple’s data privacy move which it rolled out with the iOS 14 update. Losses to the tune of approximately $10
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How Apple’s move to protect user data cost Facebook ads dearly

Unregulated data can be dangerous as brands get access to user information, but the tables were turned when with a clean sweep (or 14.5 update in 2021) Apple empowered its
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Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC

Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of
know more

How TATA Motors used AI to reduce CAC by 75%

Did you know, players in the Automotive sector can use AI for improvised sales by connecting sales to marketing data sets which were used earlier? AI can be deployed to
know more

How AI Has Helped Food Delivery Cos Reach Greater Heights

Food delivery companies all over the world are using AI to reach greater heights. The same is true about apps such as Zomato, Dunzo, Borzo etc in India. If you
know more

Online Grocery Retailers Ride The AI Wave for Customer Acquisition

As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about grocery retailers who are trying to strengthen
know more

Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC

Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of
know more

How TATA Motors used AI to reduce CAC by 75%

Did you know, players in the Automotive sector can use AI for improvised sales by connecting sales to marketing data sets which were used earlier? AI can be deployed to
know more

How AI Has Helped Food Delivery Cos Reach Greater Heights

Food delivery companies all over the world are using AI to reach greater heights. The same is true about apps such as Zomato, Dunzo, Borzo etc in India. If you
know more

Online Grocery Retailers Ride The AI Wave for Customer Acquisition

As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about grocery retailers who are trying to strengthen
know more
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