one platform x 3 products

insights that lead to actions moving your consumers marketing from probabilistic to deterministic

When you need data to help guide your business startergy by answering critical question

Any question you have?

Intelligent interactions with the consumer and within the enterprise
Personalization engine
Recomendation engine
Semantic search engine
Load scoring engine
Visual search engine
Optimisation engine


We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

40+ Data sources
Identified unseen patterns in data
a million affinities modeled
Deep consumer

convert affinities to behaviour signals
Use insights for critical
business or marketing decision
Monitor. Learn. Ajust.

A little bit about us

Infinite Analytics is a Cambridge, Massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of helping businesses use data and AI to solve problems.

Since our founding in 2012, at Infinite Analytics we continue to create innovative solutions that are changing the way that businesses use AI and Data Science. We would be happy to take on your business challenge and show you how our platform can help you.

case studies


story of data

Why Hoteliers and Travel Entrepreneurs Must Automate Dynamic Pricing

Hoteliers typically resort to dynamic pricing (changing the price of rooms as per changing market conditions) twice or thrice a year. Hilton has been practising dynamic pricing since as far
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How Starbucks Is Winning Customers Using Big Data

Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 
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Using Travel Customer’s Data To Help Extend Better Services

A travel consumer’s journey begins from the time they dream of going on a holiday. Their dream is ‘augmented’ when the hospitality sector promotes their brands on social media with
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