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flo mattress
Yes, you read it right – Don’t be a Unicorn! A few weeks back, Unicorn, an e-scooter startup in the US, shut shop, after blowing all their money on Facebook and Google Ads. They did not deliver any scooters, for which they had raised money, and neither were they able to refund the money.  This happens...
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  Incredible, Unbelievable, Surely you are joking, Mr. Bhatia (an ode to Richard Feynman, I guess!) – These are some of the emails/messages I received to my mailer three weeks back. The mailer was about how India’s answer to Casper Mattress – Flo Mattress (Direct-to Consumer Mattresses) got a 39x ROI on their digital marketing spends using the...
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IA drives 39x ROI for Flo Matress’ Digital Performance Campaigns! Flo Mattress is India’s most intelligently designed Mattress-in-a-box. It is India’s answer to Casper Mattress in the US. Infinite Analytics’ path-defining AI platform has been at the forefront of driving their digital performance marketing campaigns for the last couple of months. IA’s platform consumes data...
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