Infinite Analytics

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Tag: data science

  • How Should You Alter Your Marketing Strategy in A Cookie-Less World

    Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]

    February 17, 2021

  • Valentines’ Day, Ahoy: The Future of Love With Artificial Intelligence

    Until now, team Infinite Analytics, has told you how AI has been applied in vaccine distribution, healthcare, location-based ad targeting, and customer-experience enhancement among others, but would you believe if we tell you that love is another aspect of human life that is already being revolutionized by AI? It is 2021; and a chance meeting at a book reading club […]

    February 10, 2021

  • The case for and against democratizing artificial intelligence

    Democratizing artificial intelligence means making it accessible to all. This involves providing access to AI tools and data required to build AI systems. Democratizing AI will thus lead to better innovations, more efficient AI systems, and even better engagement. In the current state of affairs, cash-heavy big firms and tech-savvy start-ups are the major users […]

    January 27, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • Top 6 AI Trends To Look Out For in 2021: A Marketing Forecast

    The pandemic has placed the AI ‘zodiacs’ in such a favourable position that 2021 will be seen in history as the formative year for the field. In the light of AI being the indispensable future, let us look at the top 6 AI trends to look out for in 2021. Evolving AI for the new […]

    January 8, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020

  • Stepping into the zone of AI-based location targeted ads

    Age-old generic advertisements are fast becoming redundant paving way for smarter digital communication. Smartphone use is currently growing at an annual rate of 8 per cent, with an average of more than 1 million new smartphones coming into use every single day. With data as the key ingredient, digital marketers and brands are riding on […]

    November 26, 2020

  • The future is here, where are you?

    Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]

    April 24, 2017

  • A day in the life of a Search Engine

    Context and personalization are very powerful to get the best search results

    May 21, 2015

  • People who support Salman Khan’s “Being Human” are more likely to support social causes.

    Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes […]

    December 4, 2013