the one where a shopping catalogue wanted to print less catalogues & not lose revenue
move beyond data noise… look for behavior signals…
how do we reduce our printing and mailing costs by 25% with zero revenue loss?
move beyond data noise… look for behavior signals…
how do we reduce our printing and mailing costs by 25% with zero revenue loss?
how do we reduce our printing and mailing costs by 25% with zero revenue loss?
move beyond data noise… look for behavior signals…
shift some to email…
Reduce frequency on others from monthly to when they ordered in the past…
Costs reduced by 50% with zero revenue loss
move beyond data noise… look for behavior signal
+ shift some to email
+ Reduce frequency on others from monthly to when they ordered in the past
=
Costs reduced by 50% with zero revenue loss
0
Million Anonymized
users processed
users processed
0
Data stacks
used
used
0
Weeks to
first output
first output
