Infinite Analytics


Salman Khan should be the brand ambassador for football

by Akash Bhatia, June 30, 2014

The 2014 FIFA World Cup in Brazil is upon us – The games begin tonight.

We, at Infinite Analytics, thought of contributing to the football madness by analyzing fans of FIFA and football. Having processed over 18 Million users with over 8 Billion data points from across various Social Networks, we had the requisite data to analyze the world cup and football fans in India.

90% of the fans are huge fans of Bollywood star, Salman Khan!

We analyzed over 2,00,000 fans of the 2014 FIFA World Cup, for their various attributes (interests, brand affinity, influence, to name a few) and Salman Khan is the biggest brand that they relate to, today.

This could be because of him frequently promoting football, either in the form of charity matches for his organization, Being Human, or in the form of him buying the Pune football team in the newly instituted Indian Super League. Whatever be the reason, Salman is by far the most popular star when it comes to football fans in India.

FIFA/AIFF could perhaps raise the awareness, interest and the spread of “The Beautiful Game” by signing him on as a brand ambassador. #justsaying.

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