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What is the reason behind Michael Kors’ explosive social media growth?

by Akash Bhatia, April 20, 2014

What is the reason for the hockey stick growth in Social media fans for Michael Kors?

We analyzed four luxury brands in India for their social media acceptance and their social media campaigns. The brands were:

Louis Vuitton

Burberry

Gucci

Michael Kors

What we observed was that Burberry and Gucci had a nearly steady growth from 2010 to 2014. LV, on the other hand, had a jump in social media fans sometime in 2012 and from there on, it has seen a steady growth.

Michael Kors’ hockey stick growth!

Michael Kors, on the other hand, has seen an amazing jump in the middle of 2013, going from almost negligible to having one of the highest number of social media fans. Clearly, they have done something right in their social media campaign. Could it be that by opening up a store in New Delhi, they have also beefed up their social media spends to get this kind of growth?

What remains to be seen is how does this translate into direct sales?

Can someone from Michael Kors provide some light on this?

Maybe it’s because of this?

Infinite Analytics is the most advanced big data & social data analytics company. Its flagship product uses a consumer’s Social Data, along with NLP, Machine Learning, Semantic Technologies and Predictive Analytics to predict consumer behavior, personalize user experience and provide actionable insights to our clients.

Our technology also helps us establish relationships between users, brands and stars who endorse those brands.

Watch this space for more analyses on other brands.

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