the one where an OTT app was spending more on acquiring new customers than the annual subscription

alt-balaji-inner-case-study
When we layered the app usage data
alt balaji character
When we layered the app usage data
alt balaji character

When we layered the app usage data
+ socio-economic data
+ social media behaviour data
+ movie and music preference data
+ knowledge bases

=

a smaller but a more appropriate fishing pond

achieved cost per acquisition for the new OTT subscriptions
at 75% lower than the target set by client