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A little bit about us

Infinite Analytics is a Cambridge, Massachusetts and Mumbai, India based company. We have our roots at Massachusetts Institute of Technology (MIT). Our founders, Akash Bhatia and Puru Botla, after gaining inspiration from Sir Tim Berners-Lee (the inventor of the World Wide Web and their professor at MIT), founded Infinite Analytics with the intention of helping businesses use data and AI to solve problems.

Since our founding in 2012, at Infinite Analytics we continue to create innovative solutions that are changing the way that businesses use AI and Data Science. We would be happy to take on your business challenge and show you how our platform sherlock.ai can help you.

one platform x 3 products

insights that lead to actions moving your consumers marketing from probabilistic to deterministic

sherlock actions

When you need data to help guide your business startergy by answering critical question

Any question you have?

sherlock insights

Sherlock intelligence

Intelligent interactions with the consumer and within the enterprise
Personalization engine
Recomendation engine
Semantic search engine
Load scoring engine
Visual search engine
Optimisation engine

use cases
case-study-bmc-small

how can data help stop the spread of covid in dharavi slum?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

how can data help us determine where to open the next coffee shop?

when we layered the map of mumbai + our prosperity index + colleges + office Hubs + number of people going to colleges and office hubs + number of people sitting in existing coffee shops + ...

how can data help the consumer in getting their desired product from our website?

benefited from sherlock.Ai and got an additional $10 million in sales during the 2019 thanksgiving weekend. overall a 26% improvement over salesforce search engine

how can data help us understand the reason behind loss making outlets?

move beyond data noise… look for behavior signals… shift some to email…reduce frequency on others from monthly to when they ordered in the past…

how can data reduce our cost of acquiring new subscribers?

when we layered the app usage data + socio-economic data + social media behaviour data + movie and music preference data + knowledge bases ...

how can data help us increase our revenue stream?

we analyzed 7 different data sets to arrive at sharper audience definitions than just demographics and we served ads on facebook to these audiences…

how can data help us reduce printing costs without losing revenue?

when we layered the map of mumbai + our prosperity index + locations of international salon chains + ...

our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights

convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

our
process

We believe data tells a very powerful story… we just need to read the right data and we need to read the data right…

We mix data…location-intel data with prosperity index with socio-economic with census with e-commerce with search history with social network with a lot of other data and we keep adding data and generating more data and processing more data to make our insights sharper and more effective…

Sherlock.Ai has the power to see unseen patterns (much like the other Sherlock we have known)…that is why our insights are precise… and results unmatchable…don't believe us give us a challenge so we can prove it to you

Data
40+ Data sources
Analysis
Clean.Analyze.Model
Identified unseen patterns in data
a million affinities modeled
Deep consumer
insights

convert affinities to behaviour signals
Execution
Use insights for critical
business or marketing decision
Monitoring
Monitor. Learn. Ajust.

our clients

testimonials

story of data