Category: Personalization

The demand supply chain has been rattled rather brutally thanks to Coronavirus. Businesses are on the road to recovery amid Covid-19 waves hitting every now and then. As lockdown-related restrictions begin to ease in certain cities, the big question remains its impact on demand and the preparedness of businesses, in the likelihood of more Covid-19 […]

June 1, 2021

For a long time, internal data has been used by companies and organizations to better their products and services. With the onset of the global pandemic, Covid-19, data as we knew it earlier, has been rendered futile. In the absence of help from existing and easily-accessible internal data, organizations had to look at external data […]

May 27, 2021

Artificial intelligence is poised to revolutionize the healthcare industry as we know it today.  The team at IA worked with 30 Municipalities across the country on Covid-19 Contact Tracing. We tracked over 14,750 Hotspots continuously, across 23 states in India. We have spoken about how Contact Tracing will continue to be helpful just as in […]

February 5, 2021

As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

January 25, 2021

This article appeared in the DailyO, on Thursday, 14th June, 2018 http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions that are more accurate than […]

June 17, 2018

With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]

November 22, 2017

Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth […]

February 8, 2017

As the Web evolves and data piles up, personalization is crucial. Recommendation systems allow for personalized user experience based on various characteristics. But, it is important to note… One does not simply build a recommendation engine! Recommendation engines are heavy duty data science systems that provide users with a set of products/items based on different […]

July 4, 2014

We ran an analyses of the social media fans of the iconic luxury fashion brand Jimmy Choo across our users in India. Considering that Jimmy Choo has large female fan following, it was not surprising to see their affinity towards love stories such as the American epic film Titanic, A Walk to remember, Anjaana Anjaani, […]

June 30, 2014

We all have known quite intuitively that people, who shop online, usually shop during lunch hours, and at work. We decided to validate this with actual data, and not surveys with samples so small that they don’t make any sense. We took real social data of over 3M users and ran our algorithms through their […]

December 9, 2013