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Media Spends
Yes, you read it right – Don’t be a Unicorn! A few weeks back, Unicorn, an e-scooter startup in the US, shut shop, after blowing all their money on Facebook and Google Ads. They did not deliver any scooters, for which they had raised money, and neither were they able to refund the money.  This happens...
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Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!! With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has...
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  Incredible, Unbelievable, Surely you are joking, Mr. Bhatia (an ode to Richard Feynman, I guess!) – These are some of the emails/messages I received to my mailer three weeks back. The mailer was about how India’s answer to Casper Mattress – Flo Mattress (Direct-to Consumer Mattresses) got a 39x ROI on their digital marketing spends using the...
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