Infinite Analytics

Archive

Category: heuristics

  • Recommendation systems – why you shouldn’t do it on your own

    As the Web evolves and data piles up, personalization is crucial. Recommendation systems allow for personalized user experience based on various characteristics. But, it is important to note… One does not simply build a recommendation engine! Recommendation engines are heavy duty data science systems that provide users with a set of products/items based on different […]

    July 4, 2014

  • Salman Khan should be the brand ambassador for football

    The 2014 FIFA World Cup in Brazil is upon us – The games begin tonight. We, at Infinite Analytics, thought of contributing to the football madness by analyzing fans of FIFA and football. Having processed over 18 Million users with over 8 Billion data points from across various Social Networks, we had the requisite data […]

    June 30, 2014

  • Love Stories is the most liked genre of movies for Jimmy Choo fans !

    We ran an analyses of the social media fans of the iconic luxury fashion brand Jimmy Choo across our users in India. Considering that Jimmy Choo has large female fan following, it was not surprising to see their affinity towards love stories such as the American epic film Titanic, A Walk to remember, Anjaana Anjaani, […]

    June 30, 2014

  • Popularity of “Hunger Games/ X-Men” star Jennifer Lawrence has a pattern to it

    The social media popularity of X-Men’s Mystique and leading heroine of ‘The Hunger Games’ film series, Jennifer Lawrence, has a pattern to it! We ran an analyses of the Facebook fans of Academy Award winner Jennifer Lawrence across our users in India; it was interesting to see the obvious correlation between the growth in the […]

    April 23, 2014

  • What is the reason behind Michael Kors’ explosive social media growth?

    What is the reason for the hockey stick growth in Social media fans for Michael Kors? We analyzed four luxury brands in India for their social media acceptance and their social media campaigns. The brands were: Louis Vuitton Burberry Gucci Michael Kors What we observed was that Burberry and Gucci had a nearly steady growth […]

    April 20, 2014

  • Coca Cola leads the way in brand affinities amongst global brands in India!

    Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]

    January 31, 2014

  • Consumers shop online the most during their lunch hour

    We all have known quite intuitively that people, who shop online, usually shop during lunch hours, and at work. We decided to validate this with actual data, and not surveys with samples so small that they don’t make any sense. We took real social data of over 3M users and ran our algorithms through their […]

    December 9, 2013

  • Pepsi scores over Coca Cola!

    Yes, you read it right. Pepsi beats Coca-Cola hands down – when it comes to Sachin Tendulkar’s fans. Sachin Tendulkar, one of the greatest sporting icons out of India, retired last week, amidst great fanfare, and a highly emotional farewell. This got us to do a quick analysis on Sachin Tendulkar’s fans. Having processed over […]

    November 22, 2013