Infinite Analytics

Archive

Category: heuristics

  • Four Ways in Which AI can Help Make Mental Healthcare More Accessible

    2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]

    February 19, 2021

  • The case for and against democratizing artificial intelligence

    Democratizing artificial intelligence means making it accessible to all. This involves providing access to AI tools and data required to build AI systems. Democratizing AI will thus lead to better innovations, more efficient AI systems, and even better engagement. In the current state of affairs, cash-heavy big firms and tech-savvy start-ups are the major users […]

    January 27, 2021

  • AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

    As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

    January 25, 2021

  • What AI ecosystems can learn from hyper-locally focused m-commerce

    In one of our previous blogs we spoke about Top 6 AI Trends To Look Out For in 2021 and how Natural Language Processing (NLP) will be developed to improvise AI-based conversational chat-bots on e-commerce platforms for better customer services to compensate customers for the lack of a sensorial experience. Taking the same thought forward, […]

    January 21, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020

  • Stepping into the zone of AI-based location targeted ads

    Age-old generic advertisements are fast becoming redundant paving way for smarter digital communication. Smartphone use is currently growing at an annual rate of 8 per cent, with an average of more than 1 million new smartphones coming into use every single day. With data as the key ingredient, digital marketers and brands are riding on […]

    November 26, 2020

  • Be a Scrooge for your digital marketing campaigns

    Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!!With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has been […]

    September 6, 2020

  • IA drives 39x ROI for Flo Mattress

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    March 11, 2019

  • The Folly of Football Prediction

    This article appeared in the DailyO, on Thursday, 14th June, 2018 http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions that are more accurate than […]

    June 17, 2018

  • A Paradigm Shift in Entertainment Marketing using Artificial Intelligence

    An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the […]

    October 30, 2017

  • The future is here, where are you?

    Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]

    April 24, 2017

  • Wanna Grab a Cold One? Eliminate the Cold Start Problem with IA’s Personalized Recommendations

    Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth […]

    February 8, 2017

  • Mary Meeker’s “State of the Web” Report & Infinite Analytics

    Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from […]

    June 21, 2016

  • A day in the life of a Search Engine

    Context and personalization are very powerful to get the best search results

    May 21, 2015

  • Recommendation systems – why you shouldn’t do it on your own

    As the Web evolves and data piles up, personalization is crucial. Recommendation systems allow for personalized user experience based on various characteristics. But, it is important to note… One does not simply build a recommendation engine! Recommendation engines are heavy duty data science systems that provide users with a set of products/items based on different […]

    July 4, 2014

  • Salman Khan should be the brand ambassador for football

    The 2014 FIFA World Cup in Brazil is upon us – The games begin tonight. We, at Infinite Analytics, thought of contributing to the football madness by analyzing fans of FIFA and football. Having processed over 18 Million users with over 8 Billion data points from across various Social Networks, we had the requisite data […]

    June 30, 2014

  • Love Stories is the most liked genre of movies for Jimmy Choo fans !

    We ran an analyses of the social media fans of the iconic luxury fashion brand Jimmy Choo across our users in India. Considering that Jimmy Choo has large female fan following, it was not surprising to see their affinity towards love stories such as the American epic film Titanic, A Walk to remember, Anjaana Anjaani, […]

    June 30, 2014