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Category: FMCG

  • How FMCG businesses Leverage AI

    We got an overwhelming response to our last post and a lot of our readers were curious to know how FMCG companies are leveraging their business through AI. Taking a cue, in this post we talk about how FMCG companies are increasingly utilizing AI in their work, the ‘hows’ of it are equally interesting. Easily available big […]

    September 24, 2021

  • Five FMCG Companies Leveraging The Power of AI

    The Fast Moving Consumer Goods (FMCG) industry is always looking at maintaining profitability in a market which is very competitive when it comes to pricing. The industry moved to digital media, not as a result of innovation but in a bid to survive. Their next course is the use of Artificial Intelligence as AI steps […]

    September 15, 2021

  • AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

    As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

    January 25, 2021