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Category: entertainment marketing

  • Target the right audience and build momentum for your film!

    With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]

    November 22, 2017

  • A Paradigm Shift in Entertainment Marketing using Artificial Intelligence

    An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the […]

    October 30, 2017

  • Popularity of “Hunger Games/ X-Men” star Jennifer Lawrence has a pattern to it

    The social media popularity of X-Men’s Mystique and leading heroine of ‘The Hunger Games’ film series, Jennifer Lawrence, has a pattern to it! We ran an analyses of the Facebook fans of Academy Award winner Jennifer Lawrence across our users in India; it was interesting to see the obvious correlation between the growth in the […]

    April 23, 2014

  • People who support Salman Khan’s “Being Human” are more likely to support social causes.

    Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes […]

    December 4, 2013