Infinite Analytics

Archive

Category: data science

  • AI is Boosting Airline Operations Too. Here’s How!

    AI is certainly helping the aviation industry become its better self by changing the way we travel as was discussed in our last blog. AI also plays a big role in the operations side of airlines. Let us have a peep into how AI is boosting airline operations. Analyzing Feedback When you are in the […]

    May 21, 2021

  • Four Ways in Which AI is Revolutionizing the Aviation Industry

    Across industries, multifaceted application of AI is being witnessed. Some broad uses of AI include Natural Language Processing, Image Recognition, Speech-to-Text, Recommendation Systems etc. We have previously written about AI in luxury watches, fashion retail, and fragrance industry. The aviation industry is also increasingly using smart technology to revolutionize the way we fly. In fact, […]

    May 20, 2021

  • It is an Equal World with Sakshi Kapahi

    On Women’s Day 2021, Team IA presents to you a dazzling series of interviews with women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Sakshi Kapahi, Director at OMAM Consultants on shunning all stereotypes and leading the way […]

    March 8, 2021

  • Four Ways in Which AI can Help Make Mental Healthcare More Accessible

    2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]

    February 19, 2021

  • AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

    As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

    January 25, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • AI-powered contract tracing and how it helped during Covid-19 crisis

    Traditional methods of contract tracing can be quite daunting especially in a densely populated country like ours. AI steps in to make the job easier by offering location data of infected people and data on those people who have been in close proximity to infected individuals. To understand contact tracing for COVID-19 via AI we […]

    January 6, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020

  • Stepping into the zone of AI-based location targeted ads

    Age-old generic advertisements are fast becoming redundant paving way for smarter digital communication. Smartphone use is currently growing at an annual rate of 8 per cent, with an average of more than 1 million new smartphones coming into use every single day. With data as the key ingredient, digital marketers and brands are riding on […]

    November 26, 2020

  • JCB and La Folie customers are very similar

    There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire […]

    September 7, 2020

  • Be a Scrooge for your digital marketing campaigns

    Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!!With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has been […]

    September 6, 2020

  • IA drives 39x ROI for Flo Mattress

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    March 11, 2019

  • Target the right audience and build momentum for your film!

    With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]

    November 22, 2017

  • A Paradigm Shift in Entertainment Marketing using Artificial Intelligence

    An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the […]

    October 30, 2017

  • The future is here, where are you?

    Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]

    April 24, 2017

  • Wanna Grab a Cold One? Eliminate the Cold Start Problem with IA’s Personalized Recommendations

    Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth […]

    February 8, 2017

  • Mary Meeker’s “State of the Web” Report & Infinite Analytics

    Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from […]

    June 21, 2016

  • A day in the life of a Search Engine

    Context and personalization are very powerful to get the best search results

    May 21, 2015