Infinite Analytics

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Category: Coca Cola

  • How Should You Alter Your Marketing Strategy in A Cookie-Less World

    Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]

    February 17, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Target the right audience and build momentum for your film!

    With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]

    November 22, 2017

  • Coca Cola leads the way in brand affinities amongst global brands in India!

    Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed over 4M users in India and their brand affiliations. Coca Cola topped in […]

    January 31, 2014

  • Consumers shop online the most during their lunch hour

    We all have known quite intuitively that people, who shop online, usually shop during lunch hours, and at work. We decided to validate this with actual data, and not surveys with samples so small that they don’t make any sense. We took real social data of over 3M users and ran our algorithms through their […]

    December 9, 2013

  • People who support Salman Khan’s “Being Human” are more likely to support social causes.

    Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes […]

    December 4, 2013