As part of the ongoing interview series kick-started on Women’s Day 2021, Team IA brings you insights of women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Jennifer Jordan, Managing Director at Techstars for Barclays’ New York Accelerator and […]
March 12, 2021
On Women’s Day 2021, Team IA presents to you a dazzling series of interviews with women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Sakshi Kapahi, Director at OMAM Consultants on shunning all stereotypes and leading the way […]
March 8, 2021
Accepting a problem is the first step towards its resolution. Deepfakes may have been developed with non-malicious intent, but the human mind can put any tool to work in two modes: good and bad. The concerns about the misuse of deepfake technology are definitely not dumbfound as was demonstrated by the efforts of actor Jordan […]
March 4, 2021
2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]
February 19, 2021
Until now, team Infinite Analytics, has told you how AI has been applied in vaccine distribution, healthcare, location-based ad targeting, and customer-experience enhancement among others, but would you believe if we tell you that love is another aspect of human life that is already being revolutionized by AI? It is 2021; and a chance meeting at a book reading club […]
February 10, 2021
As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]
January 25, 2021
In one of our previous blogs we spoke about Top 6 AI Trends To Look Out For in 2021 and how Natural Language Processing (NLP) will be developed to improvise AI-based conversational chat-bots on e-commerce platforms for better customer services to compensate customers for the lack of a sensorial experience. Taking the same thought forward, […]
January 21, 2021
Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]
January 14, 2021
Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]
January 11, 2021
One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]
December 12, 2020
Age-old generic advertisements are fast becoming redundant paving way for smarter digital communication. Smartphone use is currently growing at an annual rate of 8 per cent, with an average of more than 1 million new smartphones coming into use every single day. With data as the key ingredient, digital marketers and brands are riding on […]
November 26, 2020
There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire […]
September 7, 2020
Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!!With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has been […]
September 6, 2020
This article appeared in the DailyO, on Thursday, 14th June, 2018 http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions that are more accurate than […]
June 17, 2018
With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released […]
November 22, 2017
An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the […]
October 30, 2017
Fundamental changes in the retail landscape are pushing traditional retailers to the brink. As millennials adopt newer ways to transact, influencing the consumers of tomorrow is no more a human feat. But, will machines do it all? We think there’s a better way. This year has been rife with news of retailers shutting shops. Whether […]
April 24, 2017
Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth […]
February 8, 2017