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Category: artificial intelligence

  • Artificial Intelligence in cyber security: Boon or bane?

    With businesses increasingly adopting AI for their process automation, there are rising concerns about protecting sensitive data from cyber attacks. AI can be used to manipulate datasets, yes, but it can also be used to protect data. We look at how AI is used to cause cyber attacks. This is being done in various ways […]

    April 6, 2021

  • AI is ready to replace financial advisers. Three things you need to know

    For a while now, naysayers are betting big bucks on AI toppling jobs. The field of finance is not spared from this scrutiny. AI’s ability to process much larger data sets then human minds gives it a clear edge. Since AI-advisory is already seen in the fields of wealth and investment management, the field of […]

    March 26, 2021

  • Carbon Footprints of AI & How to Manage Them

    AI tools never cease to amaze whether they help us identify our favourite songs by recognizing and matching humming or whistling sounds or whether they help in devising better methodologies of vaccine distribution, or even in making mental healthcare more accessible. It is an oxymoron then that AI which helps humankind in making accurate climate […]

    March 22, 2021

  • AI is powering Google Search: Here’s All You Need To Know

    Google’s former AI chief John Giannandrea, was appointed the head of Google search in 2018. This appointment had a deeper meaning as keen observers saw this event marking the significance and greater role that AI would play in Google search in the years to come. Note that Google’s search has always been powered by algorithms […]

    March 17, 2021

  • It’s an Equal World with Jennifer Jordan

    As part of the ongoing interview series kick-started on Women’s Day 2021, Team IA brings you insights of women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Jennifer Jordan, Managing Director at Techstars for Barclays’ New York Accelerator and […]

    March 12, 2021

  • It’s an Equal World with Hanisha Vaswani

    As part of the ongoing interview series kick-started on Women’s Day 2021, Team IA brings you insights of women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Hanisha Vaswani, founder of Majority, an early stage impact investor. Majority […]

    March 10, 2021

  • It is an Equal World with Sakshi Kapahi

    On Women’s Day 2021, Team IA presents to you a dazzling series of interviews with women bosses who inspire with their grit, determination, formidable achievements, and a brilliant career trajectory, owning one goal at a time. Team IA gets chatting with Sakshi Kapahi, Director at OMAM Consultants on shunning all stereotypes and leading the way […]

    March 8, 2021

  • Deepfakes and AI: Good and Bad, Two Sides of the Same Coin

    Accepting a problem is the first step towards its resolution. Deepfakes may have been developed with non-malicious intent, but the human mind can put any tool to work in two modes: good and bad. The concerns about the misuse of deepfake technology are definitely not dumbfound as was demonstrated by the efforts of actor Jordan […]

    March 4, 2021

  • The Story of Data with Jeff Jarvis

    Jeff Jarvis is a US based journalist, professor, and an investor for over five decades. On his blog, Buzzmachine.com, the NYC insider tracks new media developments. Author of the hugely relevant, eye opening, and thought-provoking book, ‘What Would Google Do?’, Jarvis in his last book, Gutenberg the Geek, debated if Johannes Gutenberg was actually ‘the […]

    February 26, 2021

  • Four Ways in Which AI can Help Make Mental Healthcare More Accessible

    2020 was harsh on humanity in general and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to […]

    February 19, 2021

  • How Should You Alter Your Marketing Strategy in A Cookie-Less World

    Four things Young Should Know About The Death of A Cookie With cookies fading into oblivion marketing is imminently headed for a major makeover in the immediate future. With Mozilla letting go cookies from Firefox in 2019, followed by Apple decision of banning all third-party cookies from Safari in March 2020, and Google’s announcement of […]

    February 17, 2021

  • Valentines’ Day, Ahoy: The Future of Love With Artificial Intelligence

    Until now, team Infinite Analytics, has told you how AI has been applied in vaccine distribution, healthcare, location-based ad targeting, and customer-experience enhancement among others, but would you believe if we tell you that love is another aspect of human life that is already being revolutionized by AI? It is 2021; and a chance meeting at a book reading club […]

    February 10, 2021

  • Four Ways In Which AI Will Revolutionize Healthcare

    Artificial intelligence is poised to revolutionize the healthcare industry as we know it today.  The team at IA worked with 30 Municipalities across the country on Covid-19 Contact Tracing. We tracked over 14,750 Hotspots continuously, across 23 states in India. We have spoken about how Contact Tracing will continue to be helpful just as in […]

    February 5, 2021

  • The case for and against democratizing artificial intelligence

    Democratizing artificial intelligence means making it accessible to all. This involves providing access to AI tools and data required to build AI systems. Democratizing AI will thus lead to better innovations, more efficient AI systems, and even better engagement. In the current state of affairs, cash-heavy big firms and tech-savvy start-ups are the major users […]

    January 27, 2021

  • AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

    As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners. Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via […]

    January 25, 2021

  • What AI ecosystems can learn from hyper-locally focused m-commerce

    In one of our previous blogs we spoke about Top 6 AI Trends To Look Out For in 2021 and how Natural Language Processing (NLP) will be developed to improvise AI-based conversational chat-bots on e-commerce platforms for better customer services to compensate customers for the lack of a sensorial experience. Taking the same thought forward, […]

    January 21, 2021

  • The Story of Data, with Wasim Basir

    Wasim Basir, Consultant with Topline Marketing and ex Director – Integrated Marketing Communications with Coca-Cola MENA spoke with Infinite Analytics about AI, the past, present and the future What is the best application of AI you have seen in India or globally, across sectors? Could you share your viewpoint about AI application in Indian marketing […]

    January 14, 2021

  • Can data science be used for Vaccine Distribution?

    Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data […]

    January 11, 2021

  • How to convert target audiences into paying customers (through AI)

    Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a […]

    December 22, 2020

  • How to determine consumer segments using AI

    One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do […]

    December 12, 2020