what is the reason for the hockey stick growth in social media fans for michael kors?
we analyzed four luxury brands in india for their social media acceptance and their social media campaigns.
Coca Cola leads the way in brand affinities amongst global brands in India!
coca-cola is the leading brand amongst a host of most popular global brands, in india. it is followed by disney and then google. this, despite the fact that more and more people use products from apple and google more frequently.
Continue readingConsumers shop online the most during their lunch hour
we all have known quite intuitively that people, who shop online, usually shop during lunch hours, and at work.
Continue readingPeople who support Salman Khan’s “Being Human” are more likely to support social causes.
being human, a not-for-profit organization started by bollywood superstar, salman khan, has, in a span of a few years, become one of the most recognized brands in india and overseas.
Continue readingBJP slightly ahead of the Congress!
bjp is slightly ahead of the congress, when it comes to winning the hearts of sachin’s fans. although, the close contest shows us that sachin’s appeal cuts across party lines.
Continue readingPepsi scores over Coca Cola!
yes, you read it right. pepsi beats coca-cola hands down – when it comes to sachin tendulkar’s fans.
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