By

Akash Bhatia
There is a very strong affinity between customers of La Folie Patisserie and those who are frequent visitors of upscale salon, Jean Claude Biguine. Infinite Analytics has been analyzing over 1 billion data points to uncover and predict consumer behavior and help clients understand what drives their customers. This in turn helps the clients acquire and...
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Yes, you read it right – Don’t be a Unicorn! A few weeks back, Unicorn, an e-scooter startup in the US, shut shop, after blowing all their money on Facebook and Google Ads. They did not deliver any scooters, for which they had raised money, and neither were they able to refund the money.  This happens...
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Does your Digital Customer Acquisition Engine look like this? If it does, it’s time to upgrade!! With Infinite Analytics, here’s what your campaigns will look like: Infinite Analytics ran its own Customer Acquisition campaign across digital channels last two weeks, and we saw some spectacular results. Within a span of two weeks, our own ROI has...
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  Incredible, Unbelievable, Surely you are joking, Mr. Bhatia (an ode to Richard Feynman, I guess!) – These are some of the emails/messages I received to my mailer three weeks back. The mailer was about how India’s answer to Casper Mattress – Flo Mattress (Direct-to Consumer Mattresses) got a 39x ROI on their digital marketing spends using the...
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IA drives 39x ROI for Flo Matress’ Digital Performance Campaigns! Flo Mattress is India’s most intelligently designed Mattress-in-a-box. It is India’s answer to Casper Mattress in the US. Infinite Analytics’ path-defining AI platform has been at the forefront of driving their digital performance marketing campaigns for the last couple of months. IA’s platform consumes data...
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