7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Delving Into The Wonder That is 3D Realism
A couple of weeks ago, the release of Nike’s Air Shoe video made headlines. The shoe in question was not a real shoe but just a 3D AR object which would make the viewer believe it was a real shoe. London-based, M-XR Studio, company which made this video, makes 3D Realism a reality. What made the shoe seem so real was the light which was falling on it and the fact that it moved when the camera moved. There was, of course, a whole lot of attention the texture of the shoe as well.
Till date, AI has helped brands drive sales with personalized recommendations on e-commerce portals, but what has been missing is the touch and feel of the products people want to buy. But Augmented Reality and 3D Realism give customers more confidence in buying a product. Currently, on e-commerce portals people can see products from a selected few angles through pictures or videos available on these websites. Once the same products are seen using AR, the customers are more likely to keep the product and not return it as the reality meets expectations while using AR. Rather than just browsing images people can see thread-level detail, accurate depth, accurate diffuse and specular maps. In the future this tech can also help people visit a place they can’t visit for several reasons. These realistic 3D models have been made possible with the company’s proprietary precision scanning system. With the use of machine learning and custom optics, they “extract a full range of material properties, such as diffuse, specular, roughness, IOR and transparency”. Besides, customers can ‘feel’ these objects too, as these models reacting to light in the right manner.
M-XR studio was set up with the aim of changing how people would interact with the 3D world in the times to come. This tech can be applied to gaming, films, as well as visual effects. They are currently focussing on using AI to create tools which can automate a big part of the creation process of 3D realism.
Like it or not AR in products is here to stay. Experts are betting on AR helping in reducing weight, especially in the fashion industry whose future lies in more customized clothing which can be seen instantly using the latest tech. Start-ups can make use of this tech by showcasing products using AR. The possibilities are endless with them having a virtual store for the world to come and see.
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7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
