7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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The Curious Case of AI The Copywriter
The rise of AI as a copywriter has been made possible with natural language processing tools which create computer-generated writing. These tools are given various parameters on the basis of which they general content i.e. an ad copy, an ad copy for Instagram or a website, an ad for a newspaper and so on. It is proving to be true that, “AI doesn’t feel like AI anymore.”
Around two years ago, JPMorgan Chase signed a deal with a software company, Persado Inc. which uses AI to realign the marketing communications of the company. Post the trial period, JPMorgan Chase witnessed a 450 % increase in click-through rates on advertisements, hence proving the ad copy generated by the AI bot was definitely effective. JPMorgan Chase, has, since then, expressed it shall be using this AI-based tool for functions such as online adverts, promotions through email, and perhaps even promotions via snail mail besides using it for internal communications and customer servicing. However, JPMorgan Chase also denied speculation about downsizing owing to the use of this tool. The tool uses a copy written by human staff and then runs through six parameters i.e. narrative, calls-to-action, formatting, emotion, descriptions, and word positioning. It then goes on to provide endless combinations by tweaking these parameters.
Companies such as eBay too are using AI for copy purposes. With this widespread use of AI, there is widespread fear of an AI takeover of the copy space. There is however no truth in this fear as this AI for copywriting is currently only being used by those whose requirement of copy in numbers runs into thousands. Even if it is used for a small number of copies, there still needs to be a human interaction with the client to get the copy approved among other interactions. AI has a long way to go to be able to perform all these tasks. AI in copywriting doesn’t come cheap either. So big companies use it for a greater volume of work but when it comes to niche products even big companies bet their bucks on human copywriters.
AI tools can easily be given the title of ‘Assistant Copywriters’ as they work hand in hand with the copywriters to improve their work. It cuts simple tasks such as ensuring compliance, for example, words a company does not use in its communication are omitted. AI by virtue of having a data pool can help copywriters in their research. AI-backed tools also speed up their work while there is a bevy of AI tools which can help them in writing custom adverts.
If you’d like to know more about copywriting in AI write to us at contactus@infiniteanalytics.com
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
