The rise of AI as a copywriter has been made possible with natural language processing tools which create computer-generated writing. These tools are given various parameters on the basis of which they general content i.e. an ad copy, an ad copy for Instagram or a website, an ad for a newspaper and so on. It is proving to be true that, “AI doesn’t feel like AI anymore.”
AI can help you lose weight! Yes you read that right. We have previously discussed how AI takes wellness to a whole different level with AI-powered yoga mats, wellness gadgets, and more. But weight loss with the help of AI is a possibility too. Some people don’t gain weight at all while they eat all they can, others may not eat as much but gain weight massively. All our weight-related issues are hidden in our genes. Genebox, a dry lab, has been conducting research on DNA diets, and they convert genetic data to reports. The company operates on the predictive analysis model for wellness and research. Instead of going the ‘one-size-fits-all’ approach they work on a personalized approach on the basis of your genes.
When approximately 100 genes ascertain how a person’s body behaves with their intake of a particular food, Genebox has access to 700,000 data points for just one person. Genetic mutations along with other factors rule your fitness levels. Genebox provides genomic insights such as fitness genomics which includes endurance, power, flexibility, injury risk etc., nutrigenomics which includes regulation of eating, weight management, food intolerances, macronutrient response, micronutrient requirements. Such insights are indicative and further need the help of an expert to put them into action so that they can be used by individuals for weight-loss and other preventive health measures.
If one has access to these insights one can also get a highly personalized way of losing weight by knowing what works for the body and what doesn’t unlike a traditional nutritionist or dietician who makes diet plans on broad categories of factors such as diabetic and non-diabetic plans, athletic plans etc.
AI-guided diets, though in their nascent stages, will soon take the shape of softwares which will be able to make customized diets. These plans may not only consider your mobility, your health factors, family history etc. but will also take into account your digestive health. Such diet plans will go a long way in controlling diabetes, checking heart disease, and other illnesses. Nutritionists may, infact, be at the risk of becoming redundant once such softwares is launched. How they evolve and stay relevant will be determined by their value addition.
Tampa-based startup EnvisionBody will soon be leveraging the power of AI and AR, to help individuals attain their health and fitness goals. The EnvisionBody app will allow users to see “enhanced” images of themselves in real-time video. For example if you are at 80 kgs, you can see your real picture when you lose a couple of kilograms. EnvisionBody uses this image of self to motivate the user to lose weight. It can be safely said AI is making strides in helping humans in their weight-loss goals.
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What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.
Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.
Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.
Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.
Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.
Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.
Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).
Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.