7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Spot the Bot! Ways to Identify You are Interacting With Bots
Been in a fruitless loop of a conversation about your Cab complaint or a flight refund on a social media platform? Chances are you have been speaking to an AI powered bot employed by the respective cab service provider and airlines to help with some tasks which have the same or similar questions as well as solutions. Worst still, you may be interacting with a fake account. Advanced ML is making the bots seem more and more humanlike by adding nuances which correspond to human behaviour in a very convincing manner and hence these bots are hard to identify. We take a look at ways in which one can identify bots.
Social Media Bots
Take a good look at the user profile. You may notice the lack of a profile picture and nothing in the bio either. If the bot has a profile picture it is likely to be stolen from the web. The account name could be a randomly generated name too. Social Media bots, especially those on Twitter, are assigned a particular task and you may find them to go on and on about a particular topic (task assigned). This includes posting the same links or content. Moreover, the language they use sometimes gives out their identity. Even though ML has made a lot of progress it is still challenging for bots to speak/write in the human language. Social Media bots are also over active. Non-stop 24×7 posts from an account could indicate they are a bot too. Such accounts are usually also followed by a lot of bots.
Chatbots
Asking the chatbot an emotional question will generate a standard reply or a standard reply in two or more ways, but it will not address the emotion in question. Next time you are suspicious, throw the bot an emotion! A challenging question can also be a way to tell a chatbot from a human on the other end. At any time during the conversation ask about the colour of their clothes or hair. A chatbot doesn’t wear clothes and does not have hair and is likely to answer this question wrongly. A human on the other hand may be taken by surprise and answer this question, or react in a way that you can tell he or she is a human. If you are using an app which enables a to-and-fro conversation, for example a dating app, you can rule out if you are chatting with a bot by asking questions in a creative manner. Alternatively, if you know a less popular language, try and speak with the bot in that language. As bots are usually trained in English or the other popular languages only, they may say they don’t understand you.
Bot-checker tools and websites help track bot activity, especially on platforms like Twitter. Try them out if you think you are interacting with a suspicious account.
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7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
