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Story of data – Aug 1, 2021

Hope you are having a great weekend. Beginning this edition of our newsletter with a spot of humor 😊

In rather exciting news towards the growth of the AI sector in India, Yondr Group has entered into a JV with Everstone. Yondr Group is renowned as a service provider of hyper-scale data centers. They will be opening up data centers all across India with a whopping $1 bn investment. EverYondr (JV brand) has taken up space in the Mumbai Metropolitan Region for the first data centre pegged to deliver IT capacity of 30 MW by 2023 and double the capacity, later. The joint venture is aimed at servicing the fast-growing Indian market, by supporting hyper-scale clients who need help with performance outcomes, meeting data centre capacity as well as technical real estate needs.

If you have already watched Anthony Bourdain's new documentary, “Roadrunner,” released earlier in July this month, you may not have questioned Bourdain's trademark voice in the film, not until you read the news pieces which broke how the director revealed the use of AI to recreate the legendary chef and journalist's voice for all of 45 seconds. This use of AI received a lot of backlash on social media and some even thought it was taking the use of AI 'too far'. But the fact remains that deep faking voices is thriving for greater good - from using it for the benefit of the visually impaired with audible pictures using wearable vision assistants ( to several commercial uses such as translation of written content into audio, voice cloning etc., the possibilities are infinite.

As we are talking about innovations, I am drawn to our blog posts this week, as one of them explores if Data from Wearable Tech Be The Next Big Thing in Healthcare. We touch upon how data from wearable tech can be used, how much the wearable tech industry has evolved from Fitbit to present day offerings with personalized recommendations and more. Smart watches like Apple Watch Series 6 and the tech it is backed by are game-changers. It not only helps meet your sleep goals, but it tracks heart-related information, checks blood oxygen levels, and encourages you to wash your hands, which is vital given the COVID times we are living in. This health-focussed smartwatch recently saved the life of a senior citizen because of it’s electrocardiogram (ECG) feature. Just imagine the possibilities!

The other blogpost is a listicle of smashing wearable tech which will further your health and fitness.

The Story of Us!

I would like to mention this amazing incident that happened when we were just starting out. We had just gotten our first investment from my uncle, the first investor in IA.

Puru (my co-founder) and I, one Friday evening, were at the Martin Trust Center for Entrepreneurship at MIT (we just call it the MIT Entrepreneurship Center), working away. The entire place, barring one of the employees of the center, was empty (Friday evening!!). A gentleman came to the Center - he was an alum of MIT, now a Professor in Entrepreneurship at the University of Taipei. He and his class were on a tour, and he wanted to show them the Entrepreneurship Center. During his conversation with us, he asked us what we were working on, and we were ready with our pitch (always). Right after, he gave me his card, and asked me to connect with him after a month, when he would be back in Taipei.

Thinking that this would be just his way of soft landing us, I nonetheless, emailed him. Sure enough, a month later, he emailed me, and we spoke and he immediately invested in us, as Taipei Angels. He also was in charge of Taipei Angels, who became the second investor in IA. Thank you Chester, for the faith you have placed in us

As always, we look forward to your messages. Do write to us to at to know how we can help your business.

Video editing and film-making

If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..

7 Secret insights about Pet Parents

Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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6 Consumer behavior secrets across people visiting branded F&B chains

Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
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7 mind-boggling insights from Consumer Electronics Store footfalls

What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like? Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
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Gold: Dhanteras Dhamaka leading to 125% footfall surge

Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA! Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.


Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.