7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Story of data – Jun 6, 2021
Here's to another lazy Sunday morning.
Today, we flip the tradition. Let's begin this newsletter with the spot of humor.
The first half of the year is almost about to end and as we take stock of the situation, we see an upward trend in investments in predictive tools and technologies, it is right to say that prediction is the future of customer experiences. While continuously upgrading customer experiences on the basis of data from AI tools and new technologies, businesses do tend to revisit the good old surveys, which have, for long, been the key to improve customer experiences. Benefitting from the feedback from brand relationship surveys, the product or service is tweaked to arrive at what the customers desire. Trouble brews when surveys, the critical tool for research, fail in helping businesses in the arena of customer experiences. Surveys hence, are often unfocused, ambiguous, and limited, and unable to meet the demands of modern-day businesses. Seeking innovation and results with predictive customer-experience platforms, businesses can manage their customer experiences in a superior way than what has been done in the past.
In other news, AI and Robot Technologies Park (ARTPARK), based on the Stanford Research Model, has launched Xray Setu, an AI-driven platform to aid doctors to identify Covid positive patients. The wave 2 of the dreaded covid saw a lot of delay is diagnosis leading to patients reaching late for help specially with low oxygen levels. Keeping that in mind, the free to use solution available over WhatsApp has been developed in collaboration with Niramai Health and IISc. It takes only few seconds to interpret Chest X rays with 98.86% sensitivity.
Speaking about Predictive Data, this week's we spoke about the impact of Covid-19 on predictive data. As the demand-supply chain is still dwindling on the back of more Covid waves, we deep dive into how relying on past data is bad for businesses. Change is the only constant and hence we must embrace new methodologies to predict demand. You can read all about it here.
Another thing that has been on our minds since long “relevance of surveys.” In the past, we have seen that businesses often relied on surveys as a means to gather insight into how their customers behave and make decisions. We have also seen that data collected through these surveys have often failed (and hence the above comic strip; and of course, who doesn't love Calvin) and we strongly believe that AI can help in designing significant customer experiences. This week, our other blog post speaks about the, and how AI tools can help. I believe true consumer behavior can be determined by analyzing various data sets, instead of just relying on an age-old practice. We need to constantly innovate to remain relevant. You can read the post here.
As always, we look forward to your messages. Do write to us to at contactus@infiniteanalytics.com to know how we can help your business.
Video editing and film-making
If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
