7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Story of data – May 4, 2021
Luxury brands have been skeptics adapting digital and AI was no exception. This stems from the nature of the industry which is delivering memorable experiential services. The early adopters of AI in luxury led the way for others to open up, experiment, and finally adopt. Since the industry embraced AI the level of personalization of services has driven sales and redefined what the future holds. AI is helping brands identify complex buying patterns, learn from buyer experiences, and help create the most personalized experiences till date. It also aids brands and retailers in crafting the most seamless experiences online, which is a requirement of the modern-day luxury customer. Chatbots, Machine Learning, Voice Recognition, and Image Recognition are the AI-powered technologies helping brands reach their audiences in the most effective manner. So, this month we dedicated our blogs to explore AI in the luxury sector.
Egyptian Pharaoh King Tutankhamen's mummified remains were found with jars of perfumes. AI is helping increase the longevity of natural fragrances. Carto, the AI scent creation tool by Givaudan enables perfumers to make their formulas. AI can suggest various combinations of ingredients to perfumers to craft new scents. The world’s first smart perfume device will be a reality soon and is being awaited with bated breath. Read all about it here.
The luxury watch industry is using big data to not only stay relevant but also manufacture and sell what people want. ORIGYN, the Swiss non-profit foundation is taking up a big issue of counterfeits in luxury watches heads on by utilizing the power of Blockchain, AI, and Machine Learning. SIHH in 2019 had a dedicated display area for showcasing new tech such as AI, robotics, and 3D printers. Read all about this adventure which has just begun!
Fashion houses are adopting AI across their framework, be it design and manufacturing, sales and promotions (by way of chatbots), counterfeit detection, and more. This fun piece lays out the details.
AI in fashion retail is another interesting read this month. AI in visual research helps consumers find clothing they like by uploading pictures from their smartphones. Virtual Trials, Virtual Visualization of products, Interactive holograms for hyper-personalization are all redefining the fashion retail experience.
Did You Know?
A High Street Brand from New York benefitted from Sherlock.Ai, our proprietary tool and got an additional $10 million in sales during the 2019 thanksgiving weekend. Overall a 26% improvement over Salesforce Search Engine!!
Write to us at contactus@infiniteanalytics.com know more about the engagement.
And last but not the least, leaving you with something that all of you look forward to! Signing of with a dose of humor 😊
Video editing and film-making
If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
