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Story of data – Apr 15, 2021

As we grapple with the severe wave of COVID-19, the world is turning to Artificial Intelligence increasingly for screenings, regulating rule violators at events, and basically resorting to AI for the greater good of mankind. Microsoft's acquisition of cloud computing company Nuance for a whopping USD 19.7 million goes a long way in showing that AI in medical care is here to stay.

IIT Madras' has just announced AI Fellowships which is a welcome decision by students wanting to make it big in the field. With a salary of INR 15-18 lakhs per annum for three years and a research grant of up to INR 30 lakhs the future is bright.

As we scroll through the IA blog, we'd like to take a moment and talk about the piece on Deepfakes which explores how AI can be used for creativity as well as maliciousness as was demonstrated by a deep fake of former US President Barack Obama in which he was seen calling Donald Trump names.

Woman's Day Series

As part of the Woman's Day series Team IA got into tête-à-têtes with women who are making waves in the field Artificial Intelligence with their grit and determination. First on the series was Sakshi Kapahi, Director at OMAM Consultants who spilled the secrets on shunning all stereotypes and leading the way towards a gender-neutral work environment.

Next, we got into a conversation with Hanisha Vaswani, founder of Majority, an early stage impact investor in deep tech companies nurturing fledgling teams to success. She led sourcing for the United Nations World Food Programme Innovation Accelerator in Munich, Germany, a part of the UN World Food Programme, which won the Nobel Peace Prize for 2020.

We also caught up with Jennifer Jordan, Managing Director at Techstars for Barclays’ New York Accelerator and Female Founders First program. Jennifer, who is currently focused on an investment thesis related to the tools and data required to bring Trust & Transparency to AI, spoke to us about percentage of working women in AI, about driving change, and about bridging corporate and entrepreneurial disciplines.

Other Stuff

After this riveting series of interviews we were back to pondering how AI is powering Google Search. Read about the Hum-to-Search feature. We're fans! But what's more prompt of Google is the introduction of Live busyness updates on Google Maps which can tell about how crowded or busy the place is in the current moment in view of the social distancing measured being followed. Very important in the pandemic era!

We also addressed a grim reality of our industry - its carbon footprints which are so big that need to be addressed on a war footing. And on a different note, we also spoke about how AI is ready to replace financial advisers. The extent of it, you may ask? Read on to know all there is!

We began this month by debating if Artificial Intelligence in cyber security: Boon or bane? And if you have some interesting thoughts or tidbits to share do write in at We are all ears!

As usual we close this edition of our newsletter with a spot of humour.

As always, we look forward to your messages. Do write to us to at to know how we can help your business.

Video editing and film-making

If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..

7 Secret insights about Pet Parents

Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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6 Consumer behavior secrets across people visiting branded F&B chains

Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
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7 mind-boggling insights from Consumer Electronics Store footfalls

What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like? Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
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Gold: Dhanteras Dhamaka leading to 125% footfall surge

Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA! Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.


Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.