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Story of data – Feb 26, 2021

As we face even more uncertain times, with the resurfacing of the deadly Ebola virus in Guinea, the detection of the first bird to human transmission of Avian Flu in Russia, and closer home, newer and far more infectious strains of Coronavirus being reported, AI has helped us in being a bit more prepared and cautious as we have our eyes peeled for news around the viruses and how they may affect our personal and social life, once again. The developing news of these viruses has put the spotlight back on healthcare.

In our blogposts this month we see how AI is revolutionizing healthcare, particularly via contact tracing which had proven extremely helpful in the initial outbreak of Covid-19 pandemic. We got into an insightful tête-à-tête on AI with Jeff Jarvis, an early AI investor. We believe you will find excerpts from this conversation useful in bringing AI to your daily life as well. On a fun and lighter note, we explore how AI will change the future of love. Singles, be ready to mingle with a twist! And finally, a surprise post will bring us all back to the elephant in the room – mental healthcare, that needs to be taken more seriously in the light of Covid-19 and dealt with intelligently. AI comes to the rescue in an unprecedented turn as mental healthcare professionals cannot possibly cater to all patients as the numbers have been truly underwhelming due to the pandemic.

With this edition of the newsletter we bring to you:

Four Ways In Which AI Will Revolutionize Healthcare

When India was facing the first wave of Covid cases, we at IA worked with 30 municipalities across the country for Covid-19 Contact Tracing. We tracked over 14,750 Hotspots continuously, across 23 states in India. Now that we are facing a surge in the number of cases, AI is the need of the hour and is poised to revolutionise the healthcare industry as we know it today. In this post, we look at Four Ways In Which AI Will Revolutionize Healthcare - Infinite Analytics

The Story of Data - With Jeff Jarvis

Jeff Jarvis is a US based journalist, professor, and an investor for over five decades. On his blog,, the NYC insider tracks new media developments. Author of the hugely relevant, eye opening, and thought-provoking book, ‘What Would Google Do?’, Jarvis in his last book, Gutenberg the Geek, debated if Johannes Gutenberg was actually ‘the world's first technology entrepreneur’. Team Infinite Analytics got talking to Jarvis about AI, privacy, and more, in our monthly column The Story of Data.

So much seriousness around us, we took a pause and rustled up a fun post Ahoy: The Future of Love With Artificial Intelligence. We examine, how does AI play a match maker. Gone are the days of platforms like Orkut (ahem!), Facebook, and Hike! We look at apps like Badoo, a London-based dating app which uses facial recognition tech to find matches. So, if you want an Angelina Jolie or a George Clooney look alike, look no further! AI is by your side.

Bonus Post: Four Ways in Which AI can Help Make Mental Healthcare More Accessible

2020 was generally harsh on people and on the mental health of people worldwide, in particular. Depression, anxiety, and fear were paramount. Help is just an App away, only if you knew! Help is pivotal to the welfare of patients who need support to maintain their mental health. Artificial intelligence has been put to use widely in the last year for a wide range of such individuals — Those who were stuck in isolation wards as a direct impact of the pandemic, those who could no longer reach out to friends in workplaces due to the new normal work-from-home scenario, those who required clinical help but were hesitant to approach a specialist, et al. We look at a range of apps that are making a difference .There is a huge loss of productivity due to down time because of distress, anxiety, depression, and other states of being. To ensure that organizations work at optimum level and profits are more and productivity is high, investing in data science for mental health is a winning bet. IA is committed to ensuring health and wellness for all the consumers out there and believes that if you know better, you do better.

And like always, we close this issue with our special Insight from Infinite Analytics

Infinite Insight

In the last one year, there is a very strong correlation between people who have frequently visited hospitals and those who are in the market looking to buy a passenger car. So if you are an automobile company looking to acquire more customers, look out for people making a lot of hospital visits.

And I will leave you with a funny one liner:

As always, we would love to hear from you. The team can be reached at

Video editing and film-making

If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..

7 Secret insights about Pet Parents

Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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6 Consumer behavior secrets across people visiting branded F&B chains

Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
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7 mind-boggling insights from Consumer Electronics Store footfalls

What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like? Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
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Gold: Dhanteras Dhamaka leading to 125% footfall surge

Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA! Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.


Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.