7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Story of data – Jan 15, 2021
It's already 15 days into 2021, and by the looks of it, this is going to be a really busy year. In the earlier newsletter, I had talked about how we used 2020 to reflect, look at everything we had done in the past few years, and highlighted some insights along the way.
With this edition of the newsletter we are starting a new section on our blog -
The Story of Data
We will be speaking with industry thought leaders about their experience with data science and artificial intelligence.
Our first interview is with Wasim Basir, Consultant with Topline Marketing and Ex Director - Integrated Marketing Communications at Coca-Cola MENA. You can read the thought provoking interview here.
Vaccine Distribution
We also spent a significant part of the last year working on AI powered Contact Tracing for COVID 19 for many cities/states and have answered a relevant topic of our times - Can Data Science be used for Vaccine Distribution? You can read about it here.
ECommerce!
One of the challenges that marketers face is that they are constantly on the lookout to ensure customers are shown products they’re most likely to purchase and we take the opportunity to talk about it in our post Your Ecommerce is now backed by data science. Know thy customer! In the post you can read all about conversational search, recommendations, retargeting and more.
Top AI trends in 2021
A lot of our audience have been asking us individually about the top AI trends to look out for. We are answering that and more with our post on Top 6 AI Trends To Look Out For in 2021: A Marketing Forecast .
Infinite Insight
There is a trend towards consuming Alkaline Water to boost immunity, reduce acidity and for overall health and well being. Our AI platform also found that not only are health fanatics interested in Alkaline water, but a higher affinity is shown by people who are looking for a hangover cure!
So if you have been working hard and partying harder, you could try this Hangover Cure, from one of our clients.
As always, we would love to hear from you. The team can be reached at contact@infiniteanalytics.com
Video editing and film-making
If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
