7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands
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Can data science be used for Vaccine Distribution?
Vaccination process against COVID-19 has kickstarted across the world, and the very important question about vaccine distribution is faced by all governments. In India, the vaccination process will begin on January 16, 2021 and it is no mean feat to administer both the doses of the vaccine to a population of 1.3 billion people. Data science comes to rescue at every step.
Contact tracing to contain the disease
As new strains of the virus emerge, Contact Tracing will continue to be helpful just as in the past. During the initial stages of the spread of Covid-19, at Infinite Analytics we did a comprehensive contact tracing in association with 30 state authorities and traced people across hotspots in 23 states in India. Through our meta mobility data analysis, we stopped the virus in its tracks by alerting the authorities that even though containment zones were created, people were still visiting the other zones for daily work like buying milk or using a toilet as all zones did not have the said facilities. The state authorities stepped up their efforts, with the help of our chase-the-virus strategy checked the Covid spread in Asia’s densest slum.
Covid Vulnerability Index
Data can be used in conducting seroprevalence (pathogen levels in the population’s blood serum) studies in a large number of people within a small time frame. The data thus obtained can be used to target vaccine distribution in those communities which have not yet developed immunity.
But the main criteria of vaccine distribution still remain occupation, age, co-morbidities, and income. Frontline workers, aged, immuno-compromised etc. remain the top priority.
Vaccine distribution: How to reach identified targets
There are several criteria attached to vaccine distribution such as allocation of storage facilities as the vaccine needs to be stored at low-temperatures to maintain its efficacy. eVIN or electronic Vaccine Intelligence Network is currently given the task of vaccine management. This doesn’t come without challenges. AI comes in handy and can help in optimising delivery and IoT can alert the authorities upon detecting any fluctuation in storage temperatures of the vaccine. AI can also keep track of those vaccinated per area as studies suggest 80% of the population needs to be vaccinated to reach herd immunity.
Data Analytics can be used in creation of the Covid Vulnerability Index that can be used anywhere in the world over a period of time.
Check here for our blog on the top AI trends in AI in 2021.
Video editing and film-making
If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..
7 mind-boggling insights from Consumer Electronics Store footfalls
What is the brand which comes to people's mind when they think about purchasing consumer electronics- is it Reliance Digital Retail Ltd.? Has Xiaomi Technology finally positioned itself as a premium brand? What is common between multi-brand electronic retailers and the people who visit them? What is consumer mindset of someone who wants to purchase consumer electronics and what other places these people go to and what are their brand affinities like?
Sherlock AI (powered by Infinite Analytics) looks into all the people who visited consumer electronics stores in the month of October and connects the dots. Take a 3 minute journey and understand consumer mindset of electronics buyers analytically!
Gold: Dhanteras Dhamaka leading to 125% footfall surge
Did you know that jewelry stores’ visitation went up by 125% during the Dhanteras weekend? Sherlock AI analyzed all consumers who visited jewelry stores pan-India and revealed that though typical weekend footfall surges in Jewelry shops is around 16%, the Dhanteras weekend contributed to a whopping 125% surge! WHOA!
Indians have always preferred gold as an asset class and an investment vehicle. With Dhanteras being among the most auspicious occasions to buy gold, Indians did indeed flock to the ‘market’ to buy gold.
