How to determine consumer segments using AI
One of the secrets that data analysis helps us uncover is that of consumer behaviour, a key factor in making any business to focus and grow. In a given business there are those pieces of information which we are in the know, but don’t have in-depth knowledge about, the “known-unknown’. In a real-life situation, “Do we know how frequent our customer is to our website or physical store? What is their preferred choice? When was the last they visited us?” In such scenarios, Artificial Intelligence is just the apt tool to unearth a plethora of information from multiple sources such as webpages, customer survey data, CRM databases, and visitors.