Skip to content

Popularity of “Hunger Games/ X-Men” star Jennifer Lawrence has a pattern to it

The social media popularity of X-Men’s Mystique and leading heroine of ‘The Hunger Games’ film series, Jennifer Lawrence, has a pattern to it!

We ran an analyses of the Facebook fans of Academy Award winner Jennifer Lawrence across our users in India; it was interesting to see the obvious correlation between the growth in the number of fans on Facebook and her important life / media events.

We looked at the change/ increase in the number of fans and plotted various media events as well as significant life events i.e. Academy award for the movie ‘American Hustle’, her birthday, the various premiere shows for ‘The Hunger Games’ film, etc. Every spurt in the number of fans for Jennifer Lawrence can be attributed to an important event or media exposure.

What remains to be seen is the change in the social media fan metrics around the launch of the upcoming sequel of Jennifer Lawrence starrer X-Men. Will it be a point of exponential growth in her fan base?

Well, that only time will tell.

Infinite Analytics is the most advanced Big Data & Social Data Analytics Company. Its flagship product uses a consumer’s Social Data, along with NLP, Machine Learning, Semantic Technologies and Predictive Analytics to predict consumer behavior, personalize user experience and provide actionable insights to our clients. IA has the ability to provide you a customer segment of 1. It tells you about your users’ most relevant likes, interests, activities, brand affinity, intent and spending potential.

Why Hoteliers and Travel Entrepreneurs Must Automate Dynamic Pricing

Hoteliers typically resort to dynamic pricing (changing the price of rooms as per changing market conditions) twice or thrice a year. Hilton has been practising dynamic pricing since as far
know more

How Starbucks Is Winning Customers Using Big Data

Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 
know more

Using Travel Customer’s Data To Help Extend Better Services

A travel consumer’s journey begins from the time they dream of going on a holiday. Their dream is ‘augmented’ when the hospitality sector promotes their brands on social media with
know more

Customer Acquisition in Gaming: How AI is Helpful

The gaming industry is all about the number of ‘active users’ without whom the companies would come crumbling down. To prevent a mobile game from being a flop show, players
know more

wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.