People who support Salman Khan’s “Being Human” are more likely to support social causes.
Being Human, a not-for-profit organization started by Bollywood Superstar, Salman Khan, has, in a span of a few years, become one of the most recognized brands in India and overseas. It has broken new ground in how a charitable organization can also appeal to the youth, remain hip and happening, and continues to support causes that it stands for.
But thats not all that is good about it. The best is as shown below.
We have analyzed over 4.8 million users to find patterns in consumer behavior (both online and offline). These are users from across the Indian subcontinent (Tier 1, Tier 2 and Tier 3 cities) and some from overseas.
We analyzed that people who support or show an affinity to “Being Human”, have also shown an affinity to other social causes. They are on an average 10% more likely to support another social cause over people who do not, or show indifference to “Being Human”.
Being Human fans above general population
Whether it’s a “Save the Tiger” campaign, or a cause in support of the Indian Armed Forces, these people are at the forefront, with their support. They are quite vociferous about their associations on Social Networks (through FB posts, tweets, likes, etc), leading to an increase in visibility for these causes.
NGO’s and charity organizations that want to find individuals who might volunteer or contribute towards their causes, should be on the look out for people who support Being Human.
Our Natural Language Processing (NLP), Machine Learning and Semantic Technologies help us establish relationships between users, brands, stars who endorse those brands, affiliation to social causes & prediction of voter inclination. Our predictive analytics algorithms allow us to predict consumer behavior, whether online or offline with high accuracy.
Watch this space for more analyses on other brands, stars, causes and election analytics.
You could also read our analyses on Pepsi and the BJP and Congress here.
It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.
Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.
Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.
Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.
Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.
Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.
Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).
Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.