Search is a key element in the eCommerce ecosystem. An efficient search engine indicates that the eCommerce platform has excellent product discovery and is able to assist the shoppers to find the right product at the right time. Also, shoppers who use Search are more likely to purchase compared to those who use standard navigation as they are shopping with higher intent. Let us look at a typical site search behavior on an eCommerce site.
Let’s say that a shopper has a vague idea about the product she wants to purchase. She goes online and starts searching for the product by entering keywords like “black dress” or a long tail query like “looking for a party dress for a dinner event”. In this scenario, the best way to assist her would be to show personalized results as per her tastes and preferences. This approach will ensure that she sees the products that interest her and persuade her to make a purchase.
Let’s consider another scenario. In this case, she has seen a product somewhere and clicked a photo of it with the intent of looking it up on her favorite eCommerce site.Let’s assume that the site only has capabilities to perform a keyword search. Hence she will log on to this site and search for this product or look for a similar one using keywords. But at times, words are not sufficient to aptly describe the product. For an apparel product for e.g., it may lose out on minute details like whether the shopper is looking for a full length dress or prefers a slightly shorter dress, if she is looking for some specific design like floral prints or she wants a plain classic look.The shopper would have to skim through the search results to find the product that matches her tastes and preferences.
If she is not able to find the product quickly she might leave the site or worse look for it on another site. Imagine, if the product was available with the eCommerce site but because of limitations of keyword search it was not in the top results displayed!
If the shopper, however, had an option of uploading an image (or entering the image URL) in the search bar of the site as is the case in the image, the results would be better . This is because the search engine would be able to analyze and process the image to capture the minutest details and hence show more accurate results. This will not just provide a great shopping experience to the shopper but also the eCommerce site will be able to retain a happy customer!
We, at Infinite Analytics, use our patent pending technology to provide not only the best in class Semantic Search (keyword based), but also, the new age state-of-the-art “Visual Search”. We efficiently leverage our proprietary image processing technologies to enable an eCommerce platform provide its shoppers the ability to search by uploading product images or by using the image URL of the product. We not only recommend similar products but also can provide various cross-sell and up-sell opportunities at various stages of a shopper’s purchase cycle. These recommendations consider the shopper’s tastes, preferences, click stream data, transactional history etc. and are personalized for each shopper.
To know more how Infinite Analytics uses this advanced and sophisticated technology to create a unique, personalized and highly efficient shopping experience for the shoppers visiting your eCommerce platform, you can write to us at firstname.lastname@example.org.