With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released on November 10th where he plays the lead actor, alongside lead actress Kriti Kharbanda. The producers of the film reached out to us at Infinite Analytics to see how Artificial Intelligence could help to target the right audiences to promote the film.
So, what can Artificial Intelligence do for the film Industry ? Skepticism would be a normal response, however, our team wanted to prove that not only can AI based technologies be applied to the film industry, but that the film industry could benefit greatly from it. Using offline data such as the film script, synopsis and plot, then combining it with online as well as publicly available data our Artificial Intelligence platform, ian, was able to identify and target the right audience to showcase the movie trailer. ian is able to identify unseen patterns in data ensuring that the targeted audience responds to the trailer in a meaningful way.
In just 72 hours the trailer for Shaadi Mein Zaroor Aana reached 1 million people with half million views on Facebook ! Climbing to 3 million views in 8 days and continues to climb. This is a prime example of how data driven campaigns are outperforming traditional marketing and are able to target the right audiences. Artificial Intelligence is making its debut in Bollywood felt. We were even featured by ET tech in an article that talks about our work with the film you can read about it here.
Here at Infinite Analytics we consistently want to push the boundary of bringing cutting edge technologies to day to day business applications. While the stars do their magic on the big screen, let us fill the seats in the cinema using the power of Artificial Intelligence.
-Contributed by Radhika Shah and Nidhi Parikh