The Goods & Services Tax (GST) came into effect a week ago with PM Modi’s speech that ominously ended with a Darth Vader theme! For e-retailers, the impact is unclear. According to this Ernst and Young report about GST’s impact on advertising, it’s possible to claim input credit on ad spends, however, accumulated credits on ad spends would shoot up too. We aren’t tax experts but one thing is certain, you’re going to need more bang for your ad-bucks.
In an earlier post we talked of the global internet ad spend reaching about $ 200 Billion in 2017. This presents a massive opportunity but there is something amiss. According to a Wall Street Journal report, the dynamics of online advertising are changing rapidly. No longer do esoteric metrics such as views and likability matter. Ads are measured by their impact.
While traditional advertising agencies are worried about the emerging duopoly of Google and Facebook in the online ad market, the reality is that their ads suck. We’ve talked about this in the past, right?
What you need is a marketing genius who not only understands your users closely, but also identifies potential customers, and powers targeted marketing outreach – driving higher quality engagement, retention and conversion. No, this isn’t stuff from an Isaac Asimov novel, it’s our very own Artificial Intelligence platform – ian.
Through ian’s personalized approach, you can I maintain a 1:1 conversation with every customer, across all devices, channels and media. ian can also incorporate your business goals and priorities, across all channels and content. ian’s core senses don’t simply rely on clickstream but through social, transactional, loyalty, location and partner data, create user’s accurate digital persona. Thus increasing engagement, retention and hence conversions. Being the multi-tasker he is ian, continuously optimizes metadata to enhance the “conversational commerce” experience for the shopper. ian has boosted revenues by more than 25% for our clients.
Unlike GST, however, we won’t leave you guessing about our impact. In this webinar, IA co-founder Akash Bhatia, shows how our superior platform assures you a level playing field with the Amazons of the world (no, not the ones you saw in Wonder Woman).
With a go live that’s faster than the time you take to avail tax credit, ian can help you become truly GST ready. Write to us at ian@InfiniteAnalytics.com for a product demo.
– Inputs by Aditya Kulkarni